How Consumers Experience and Negotiate Role and Script Conflict in Innovative Healthcare Services (A2021-94533)
Henriikka Seittu, Aalto University; Alexei Gloukhovtsev, Aalto University; Tomas Falk, Aalto University; Henri Weijo, Aalto University

"It Is Not As I Expected It": Delving Into Consumers' Expectation-based Reasons for Returning Online Purchased Products (A2021-94363)
Ann-Catrin Pristl, University of Kassel

"WITH A LITTLE HELP FROM MY FRIENDS": THE ROLE OF MARKETING ASSETS FOR PROJECTS LAUNCHED BY INFLUENCERS (A2021-93470)
Philippine Loupiac, TBS Business School; Alice Crépin, EDC Business School, OCRE; Laurent Busca, University of Montpellier

(No) Pain, No Gain? Implicit Theories of Body Weight, Effort, and Healthy Lifestyle Changes (A2021-93955)
Julia Storch, University of Groningen; Koert van Ittersum, University of Groningen; Jenny van Doorn, University of Groningen

A CBC-approach accounting to screening from both sides (A2021-93394)
Lisa Wamhoff, Universität Osnabrück; Bernhard Baumgartner, Universität Osnabrück

A reason to buy: Justification as underlying mechanism in the effect of message frames on impulse purchase behavior (A2021-93395)
Anne Moes, University of Groningen; Marieke Fransen, University of Amsterdam; Tibert Verhagen, Amsterdam University of Applied Sciences; Bob Fennis, University of Groningen

A Reference-Dependent Preferences Model of Extended Warranty Purchase Decision (A2021-92952)
Hyeong-Tak Lee, University of Iowa; Sriram Venkataraman, University of North Carolina at Chapel Hill

A scalable customer evolution model using deep learning: Can a low-value customer become a high-value customer? (A2021-92936)
Mainak Sarkar, ESSEC Business School

A Semiotic Analysis of Luxury Brand and Sustainability: An Impossible Love? (A2021-93836)
Virginie THEVENIN, IPAG; Virginie de Barnier, IAE Aix-Marseille Université Graduate School of Management

A Sense of Who we Are: How TV Series Viewing Contributes to Negotiating Couple Identity (A2021-93585)
Mathilde Lapostolle, ESCP Business School; Julien Schmitt, ESCP Europe

A star is born: Identifying triggers for online reviews and how to extract actionable managerial insights. (A2021-93809)
Konstantin Kremslehner, Department of Marketing / Vienna University of Economics and Business Administration; Filipe Sengo Furtado, Department of Marketing / Vienna University of Economics and Business Administration; Nadine Schröder, WU Wien; Thomas Reutterer, WU Vienna University of Economics and Business

A systematic review of the effects of technologies on customer experience and behavior in physical retailing (A2021-94221)
Masoumeh Hosseinpour, Assistant Professor / Aarhus University; Sascha Steinmann, Aarhus University, Department of Management; Holger Roschk, Univ.-Prof. Dr./University of Klagenfurt/Department of Service Management/Austria; George Tsalis, Assistant Professor - Aarhus University

Acceptance of Digital Voice Assistants for Grocery Shopping (A2021-94494)
Carsten Schultz, University of Hagen; Philipp Brüggemann, University of Hagen

Ad Creativity in B2B Contexts: An Exploratory Study and Conceptual Framework (A2021-94320)
Brian Brown, Virginia Commonwealth University; Jodie Ferguson, Virginia Commonwealth University; Kunal Swani, Wright State University; Naveen Donthu, Georgia State University

ADDING A PROSOCIAL SPIRIT TO LOYALTY PROGRAMS: HOW DOES IT WORK? (A2021-92872)
Aïda Mimouni Chaabane, CY Cergy Paris Université; Béatrice Parguel, CNRS

Advertising with a service’s maximum results: the impact of self-image and envy on the purchase intention and perceived value (A2021-94454)
Christian Munaier, FEAUSP - University of São Paulo; Jose Mazzon, University of Sao Paulo; Edson Crescitelli, Universidade de São Paulo; Iná Barreto, CENTRO UNIVERSITÁRIO ÁLVARES PENTEADO (FECAP)

Aesthetic Identifiability: The Effect of Brand Identification Through Product Aesthetics on Sales (A2021-93992)
Florian Waldner, TU Berlin; Katrin Talke, TU Berlin

AFM Special session: The role of marketing for a more inclusive society (A2021-102343)
Fanny Reniou, IGR IAE Rennes - University of Rennes 1

Allocating monetary incentives in food delivery platforms (A2021-104118)
Yerim Chung, Department of Business Administration, Yonsei Univ., Seoul, South Korea; Taejoon Park, Department of Business Administration, Yonsei Univ., Seoul, South Korea

An Examination of Parenting Advantages of Emerging Market Multinationals in Luxury Fashion Retailing (A2021-92876)
Huifeng Bai, Liverpool John Moores University; Julie McColl, Glasgow Caledonian University; Christopher Moore, New College Lanarkshire; Weijing He, University of Jinan, China; Jin Shi, Saitama University, Japan

An exploratory study on how social media communication of luxury brands influence consumers’ perception depending on the source (A2021-94645)
Ali GHASEMI BAGHABRISHAMI, University of Lorraine; Nathalie Fleck, Le Mans University; Hélène Yildiz, University of Lorraine

An Investigation of Consumers’ Fairness Perceptions of Dynamic Pricing and the Influence of Product Category, Price Level, Price Position at Purchase and Magnitude of Price Changes (A2021-93322)
Anna Priester, TU Kaiserslautern; Stefan Roth, Technische Universität Kaiserslautern

AN OVERVIEW ON OMNICHANNEL RESEARCH: INTELLECTUAL FOUNDATIONS AND IMPLICATIONS FOR RESEARCH (A2021-94162)
Giada Salvietti, University of Parma, Italy; Marco Ieva, University of Parma; Cristina Ziliani, University of Parma, Italy; Silvia Ranfagni, University of Florence

Analyzing the reputational and profitable consequences of service touchpoints: A chain of effects model (A2021-92911)
Iguácel Melero Polo, University of Zaragoza; Lily(Xuehui) Gao, University of Zaragoza; Andreea Trifu, University of Zaragoza; Miguel Ángel Ruz, University Pablo de Olavide

Animals like us: The use of anthropomorphism via the pain metaphor to reduce beef consumption (A2021-94731)
ziad choueiki, Ghent University; Maggie Geuens, Ghent University; Iris Vermeir, ghent university

Antecedents and consequences of strategic online reputation management for tourism firms (A2021-94194)
Francisco Peco Torres, University of Granada; Ana Polo Peña, University of Granada; Dolores Frías Jamilena, University of Granada

ANTECEDENTS AND EFFECTS OF CORPORATE ACTIVISM: A CONSUMER-BASED APPROACH (A2021-93855)
Nuria Villagra, Universidad Complutense de Madrid; Joaquín Sánchez Herrera, Universidad Complutense de Madrid (UCM); Teresa Pintado Blanco, Universidad Complutense de Madrid (UCM); Jorge Clemente Mediavilla, Universidad Complutense de Madrid; Carlota López Aza, Universidad Complutense de Madrid (UCM)

Antecedents of the Intention to Use Voice-Activated Assistants in Electronic Commerce (A2021-94514)
Maria Madlberger, Webster Vienna Private University; Jacquelyn O'Neill, Webster Vienna Private University

Anthropomorphic characteristics, empathy and interaction quality in the service relation between consumers and AI devices (A2021-94555)
Corina Pelau, Bucharest University of Economic Studies, Romania; Dan-Cristian Dabija, Babes-Bolyai University Cluj-Napoca, Romania, Faculty of Economics and Business Administration, Department of Marketing; Irina Ene, Bucharest University of Economic Studies, Romania

Are humorous ads more efficient in crises times? (A2021-94619)
Safaa Adil, ESSCA School of Management; Ahmad Mostafa Abdeltawab, ESSCA School of Management

Artificial Intelligence and Service-Sales Ambidexterity: A Paradoxical Approach (A2021-93485)
William Shiue, King's College London; Aybars Tuncdogan, King's College London; Stuart Barnes, King's College London

Assessing Multisensory Congruence Involving Instrumental Timbre (A2021-92878)
Tsutomu Sunaga, School of Business Administration, Kwansei Gakuin University; Takeshi Moriguchi, Waseda University; Mayuko Nishii, Chiba University of Commerce; Charles Spence, University of Oxford

Assessing the content-device combination in the promotion of hospitality through pre-experiences with virtual and augmented reality (A2021-94554)
Sergio Ibáñez-Sánchez, Universidad de Zaragoza; Carlos Flavián, Universidad de Zaragoza; CARLOS ORUS, UNIVERSIDAD DE ZARAGOZA

Attracting Attention or Selling?! The Thematic Congruence of the Promotional Display with the Shelf Setting Influences Shoppers’ Attention and Buying Decisions (A2021-94048)
Sascha Steinmann, Aarhus University, Department of Management; Masoumeh Hosseinpour, Assistant Professor / Aarhus University; Gunnar Mau, DHGS German University of Health and Sports; Markus Schweizer, Holistic Consulting Group

Auction hosts: are they really super partes ? (A2021-94691)
Marie Blum, University of Strasbourg

Avoiding or ignoring: How do grandiose and vulnerable narcissists differ in responding to cognitive dissonance and brand avoidance? (A2021-94491)
Ruizhi Yuan, University of Nottingham Ningbo China; ZI WANG, University of Nottingham; Martin Liu, University of Nottingham Ningbo China; Jun Luo, University of Nottingham Ningbo China

B2B Customer Journey: Axioms and Actor Roles (A2021-93680)
Sami Rusthollkarhu, Tampere University; Leena Aarikka-Stenroos, Tampere University; Joel Mero, University of Jyväskylä

Backpackers’ Expectations of Hybrid Hotels: A Text Mining Approach (A2021-94062)
Samantha Mylocopos, Modul University Vienna; Astrid Dickinger, MODUL University Vienna

Be cute! How brands can improve consumers’ eWOM of political messages (A2021-94766)
diletta acuti, University of Portsmouth; Laura Grazzini, Amedeo Avogadro University of Eastern Piedmont; Valentina Pitardi, Portsmouth Business School; Marta Pizzetti, TBS Business School

Be Precise or Round it up: How Roundness of Goals Influence Goal Progress Perceptions (A2021-94719)
Sakshi Aggarwal, Indian Institute of Management (IIM) Indore, India; Sanjeev Tripathi, Indian Institute of Management, Indore, India; Sudipta Mandal, Indian Institute of Management, Indore, India

Betrayed by reviewers: Positive consumer responses to unfair negative word-of-mouth (A2021-93682)
Clemens Hutzinger, Seeburg Castle University, Department of Management; Wolfgang Weitzl, University of Applied Sciences Upper Austria; Gerald Petz, University of Applied Sciences Upper Austria

Better support for supportive jobs. How to improve brand performance through better compensation and training for in-store merchandisers. (A2021-93238)
Jan Meyer, IQS School of Management Barcelona; Eva González Hernández, Tec de Monterrey; Miguel López Lomelí, Tec de Monterrey

Beyond “Diversity”: Employment of Persons with Disabilities as a Sustainable Strategy (A2021-94188)
Arti Srivastava, Indian Institute of Management Udaipur; Jayant Nasa, Indian Institute of Management Udaipur; Prakash Satyavageeswaran, Indian Institute of Management Udaipur; Sundar Bharadwaj, Terry College of Business, University of Georgia

Blue For Forest, Red For Tree, How Color Temperature Changes What We See: The Impact of Cold and Warm Colors on Construal Level (A2021-93758)
Gudrun Roose, IESEG School of Management; Tina Tessitore, IESEG School of Management

Blurred borders - Effects of website credibility and product involvement on the effectiveness of online native advertising (A2021-92946)
Goetz Greve, HSBA Hamburg School of Business Administration; Vanessa Löffler, Performance Media Deutschland GmbH

Blurring Gender Lines: Assessing the Effect of Androgynous Models in Advertising (A2021-92950)
Kristina Klein, University of Bremen; Pascal Bruno, International School of Management (ISM)

Blurring the lines between human and virtual: Consumers acceptance of virtual models (A2021-93672)
Claudia Franke, Saarland University, Institute for Consumer & Behavioral Research; Andrea Gröppel-Klein, Saarland University, Institute for Consumer & Behavioral Research; Jill Selling, Saarland University, Institute for Consumer & Behavioral Research

Brains reveal immediate consumption behaviors during the COVID-19 pandemic (A2021-104120)
Meiling Yin, Sungkyunkwan University; Han Na Choi, Sungkyunkwan University; Eun-Ju Lee, Sungkyunkwan University

Brand activism: Towards a better understanding in the light of the “Economies of Worth” theory (A2021-94574)
Alexandre NASSAR, IAE Paris-Sorbonne, Université Paris 1 Panthéon-Sorbonne; Géraldine Michel, IAE Paris-Sorbonne, Université Paris 1 Panthéon-Sorbonne; Valérie Zeitoun, IAE Paris-Sorbonne, Université Paris 1 Panthéon-Sorbonne

Brand Equity and Virality: An Integrative Model (A2021-94478)
Mike Nguyen, University of Missouri; Detelina Marinova, University of Missouri

BRAND SOCIAL RESPONSIBILITY: HOW LEGITIMATION STRATEGIES IMPACT CONSUMER PERCEPTION (A2021-94707)
Camille cornudet, cornudet.iae@univ-paris1.fr; Géraldine Michel, IAE Paris-Sorbonne, Université Paris 1 Panthéon-Sorbonne

Brands Taking a Stand – Consumer responses to ads that tackle gender stereotypes (A2021-93637)
Stefanie Wannow, Technische Hochschule Mittelhessen; Martin Haupt, Justus-Liebig-Universität Giessen; Christina Schacht, Technische Hochschule Mittelhessen

Bridging Sustainable Shopping, Personalization and Data Privacy (A2021-94627)
Maja Fors, Stockholm School of Economics; Angelica Blom, Stockholm School of Economics; Fredrik Lange, Stockholm School of Economics

Bringing Light into the Darkness of Financial Brand Valuation - Insights from 30 Years of Data (A2021-94586)
Felix Anton Sklenarz, Kühne Logistics University; Alexander Himme, Kühne Logistics University

Bug Appétit: Manipulating the emotional response to entomophagy (A2021-94512)
Pernille Videbaek, Department of Management, Aarhus University; Klaus Grunert, Aarhus University, MAPP Centre, Department of Management

Business Interest Associations and their Internet Presence in Europe and the USA: What is happening with digital marketing? (A2021-94631)
Andrés GÓMEZ, Esic Business&Marketing School; José Ponzoa, ESIC Business and Marketing School; Mas José M., Esic Business&Marketing School

Can computer vision cure display blindness? An investigation into the impact of tailoring advertisements to demographic attributes of passers-by (A2021-93471)
Saar Bossuyt, University College Leuven-Limburg; Floris De Feyter, KU Leuven; Kathleen Custers, University College Leuven Limburg

Can Nostalgia Mitigate Consumers’ Price Unfairness Perceptions in Response to Price Differentiation? Two Experiments (A2021-93357)
Robin Pade, Karlsruhe Institute of Technology (KIT), Marketing & Sales Research Group; Sven Feurer, Bern University of Applied Sciences

Can You Feel the Advertisement Tonight? The Effect of ASMR Cues in Video Advertising on Purchase Intentions (A2021-94023)
Laura De Kerpel, Ghent University; Anneleen Van Kerckhove, Ghent University; Tina Tessitore, IESEG School of Management

Capturing the hidden nature of customer relationship expansion: moving from the static to dynamic metrics of customer experience (A2021-94516)
Lily(Xuehui) Gao, University of Zaragoza; Iguácel Melero Polo, University of Zaragoza; F. Javier Sese, University of Zaragoza

Cashing in on Distinctive Assets: A Descriptive Investigation into the use of Credit Cards to Build Brand Identity in the Banking Sector (A2021-93163)
Ella Ward, Ehrenberg-Bass Institute, University of South Australia; Jarod Walter, Ehrenberg-Bass Institute, University of South Australia

Cat and Mouse: Optimal Competitive Product Release Timing (A2021-94618)
Mahmood Pedram, Grenoble Ecole de Management

Cause-Related Marketing in the Context of New Product Launch: The Role of Consumer Inspiration and Other-Praising Emotions (A2021-92955)
Sumin Kim, Alliance Manchester Business School, The University of Manchester; Ahmadreza Rahimi, Alliance Manchester Business School, The University of Manchester; Hongwei He, Alliance Manchester Business School, The University of Manchester

Challenges in Omnichannel Customer Management (A2021-102340)
Anastasia Dikareva-Brugman, University of Amsterdam; Jonne Guyt, University of Amsterdam Business School; Maarten Gijsenberg, University of Groningen; Lara Lobschat, Maastricht University; Katrijn Gielens, UNC Kenan-Flagler Business School

Challenging the Location Paradigm: Parsimoniously Predicting Store Performance with Urban Scaling (A2021-93928)
Lennard Schmidt, Brandenburg University of Technology; Erik Maier, HHL Leipzig Graduate School of Management; Florian Dost, Brandenburg University of Technology

Changes in Consumer Behaviours and Firm Strategies due to Digitalization (A2021-102344)
Xu Zhang, London Business School; Anja Lambrecht, London Business School; Pedro Gardete, Nova School of Business and Economics; Bart Bronnenberg, Tilburg University

Changing towards sustainable consumption patterns: An ascetic exercise? The case of bulk consumption (A2021-93967)
Elisa Monnot, CY Cergy Paris Université Laboratoire ThEMA; Fanny Reniou, IGR IAE Rennes - University of Rennes 1

Chatbots in Stressful Customer Service Situations – The Impact of Stress on the Intention to Use Conversational Chatbots (A2021-93611)
Tobias Heußler, Wiesbaden Business School

Cognitive or Affective? A Dual Perspective of Consumer-Brand Relationship in Brand Activism (A2021-94556)
Samia Moumade, Aix-Marseille Université; Aurélie Hemonnet?Goujot, Aix-Marseille Université; Pierre VALETTE-FLORENCE, Grenoble Univ, CERAG, IAE, Saint-Martin-d'Hères, France

Collective action within and beyond social entrepreneurial networks: A market-shaping perspective (A2021-94587)
Franziska Kullak, University of Bayreuth; Julia Fehrer, The University of Auckland Business School; Jonathan Baker, Auckland University of Technology; Herbert Woratschek, University of Bayreuth; Joana Sam-Cobbah, Landessportbund Nordrhein-Westfalen e.V. and Kreissportbund Rhein-Sieg e.V., Germany.

Communicating Benefits and Threats? An Experimental Study on the Effectiveness of Two-Sided Messages for Advertising In-Store Technologies (A2021-94735)
Mohamed Souka, Bielefeld University; Nicola Bilstein, Bielefeld University; Reinhold Decker, Bielefeld University

Companies´ Adaptation to Global Climate Change: Empirical Identification of Drivers and Barriers to the Implementation of Protective Measures against Natural Hazards (A2021-94520)
Simon König, TU Dortmund University; Hartmut Holzmueller, TU Dortmund University

Company Preference Structures for Online Review Platforms: A Conjoint Analysis with Online Retailers and Traditional Companies (A2021-93937)
Tatjana König, Saarland Business School htw saar; Nika Hein, Saarland Business School, htw saar; Vivien Nimsgern, Saarland Business School htw saar

Comparing Two Worlds. Theoretical and Empirical Assumptions in Discriminant Validity Testing (A2021-92931)
Thomas Niemand, Clausthal University of Technology, Institute of Management and Economics, Department of Market Research; Robert Mai, Grenoble Ecole de Management

Comprehensiveness, Spontaneity and International Marketing Agility (A2021-93603)
Yoel Asseraf, Ruppin Academic Center; Itzhak Gnizy, Ono Academic College

Conceptualization and process analysis of actor roles in business model innovation in new ventures (A2021-93966)
Sophie Mentges, TU Kaiserslautern; Stefan Roth, Technische Universität Kaiserslautern

Conceptualizing Customer Success in Business Markets: A Theories-in-Use-Approach (A2021-93921)
Anna Gehring, Freie Universität Berlin; Wolfgang Ulaga, INSEAD; Andreas Eggert, Freie Universität Berlin; Bryan Hochstein, University of Alabama

Conflicting Goals: Calorie Attentiveness and Consumer Food Bundle Choice (A2021-94358)
Oladunni Omebere-Iyari, Alliance Manchester Business School, The University of Manchester; Hongwei He, Alliance Manchester Business School, The University of Manchester; Panagiotis Sarantopoulos, Alliance Manchester Business School, The University of Manchester

Constructing the structural model of the five-area model of sport consumption (A2021-94603)
Mária Tör?csik, Hungary / University of Pécs / Faculty of Business and Economics; László Csóka, Hungary / University of Pécs / Faculty of Business and Economics

Consumer cancellation behavior in Korean on-demand service platforms (A2021-104121)
Gyeong-min Kim, Kyungpook National University; Joonheui Bae, Kyungpook National University; Dong Mo Koo, Kyungpook National University

Consumer evaluations of the tourist industry’s response to the COVID-19 crisis and their attitudes towards future travel (A2021-94711)
Stephanie Slater , Cardiff University; Carmela Bosangit, Cardiff University

Consumer Segmentation in the Sharing Economy: A Study of the Ridesharing Industry (A2021-94300)
Pei-Chiang Wu, National Cheng Kung University; Ya-Hui Kuo, National Cheng Kung University

Consumers' perspectives on AI ethics and trust: an investigation of ethical concerns towards autonomous cars and chatbots (A2021-93817)
Giulia Pavone, Toulouse School of Management Research-UMR 5303 CNRS University Toulouse 1 Capitole

Consumers’ Cause-Related Donation Portfolios: Exploring How We Decide Whom and How Many We Support (A2021-94570)
Anna Buchholz, Paderborn University, Chair of Service Management and Technology Marketing; Nancy Wünderlich, Paderborn University

Consumers’ perceptions about the economic and social consequences of the COVID-19 pandemic in Romania (A2021-94180)
Mihai Orzan, Bucharest University of Economic Studies; Zara Adina, Bucharest University of Economic Studies, Marketing Faculty; Otilia Platon, Bucharest University of Economic Studies, Marketing Faculty; David Florin Ciocodeica, Bucharest University of Economic Studies, Marketing Faculty

Consumers’ perceptions and acceptance of last mile delivery methods in light of perceived sustainability (A2021-94537)
Patrick Klein, Saarland University, Chair for Business Administration, in particular Retail Management; Bastian Popp, Saarland University; Marius Mees, Saarland University

Consumption vision and anticipated satisfaction in access-based luxury (A2021-93543)
Giovanni Pino, University of Chieti-Pescara; Cesare Amatulli, University of Bari; Matteo De Angelis, Luiss University; Marco Pichierri, University of Bari, Italy

Coolness Factor in Virtual Reality Motion Picture Context (A2021-93502)
Mariana Rodrigues, ISCTE - Instituto Universitário de Lisboa; Sandra Maria Correia Loureiro, ISCTE-Instituto Universitário de Lisboa, BRU-Business Research Unit; Lisbon, Portugal

Corporate Lobbying and its Impact on Product Recalls: Evidence from the U.S. Medical Device Industry (A2021-93583)
Verdiana Giannetti, Leeds University Business School; Raji Srinivasan, Red McCombs School of Business, University of Texas at Austin

Counting Your Customers: A Survival Analysis Approach (A2021-94246)
David Harman, University of St. Thomas

COVID-19 and its impact on tourism: The role of psychological resilience in tourists’ intention to resume consumption of hotel services (A2021-94266)
Francisco Peco Torres, University of Granada; Ana Polo Peña, University of Granada; Dolores Frías Jamilena, University of Granada

Cross-Cultural Differences in Corporate Social Media Communications on COVID-19: The Case of the United States and South Korea (A2021-94104)
Sophia Mueller, University of Florida ; Hyesoo Chang, University of Florida

CULINARY TOURISM EXPERIENCES: THE EFFECT OF ICONIC FOOD ON TOURIST INTENTIONS (A2021-94131)
Marta Laguna García, University of Valladolid; Carmen Anton Martin, University of Valladolid; Carmen Camarero, University of Valladolid

Customer Experience with Augmented Reality Technology in Retailing: (In)authentic Self and Reality versus Curiosity and Fun (A2021-94777)
Khaled El Shamandi Ahmed, University of Reading

Customer Experiences Using Online Food Ordering and Delivery Platforms (OFODPs): An S-O-R Perspective (A2021-93999)
Maryam Almahdi, Ahlia University; Noor Alsayed, Ahlia University

Customer satisfaction is caused by different predictors when services are delivered by technology instead of employees (A2021-94012)
Pengen Mai, University of Warwick; Steven Day, University of Warwick

Customer Success Management – What, Why and How (A2021-102335)
Michael Kleinaltenkamp, Freie Universität Berlin; Andreas Eggert, Freie Universität Berlin; Bryan Hochstein, University of Alabama; Katharina Prohl-Schwenke, Freie Universität Berlin

Customers as advocates in times of brand crises: Why, when, and how? (A2021-94526)
Xi Yu, University of Twente; Samuel Kristal, International School of Management; Florian Schuberth, University of Twente; Jörg Henseler, University of Twente

CUSTOMIZED SOLUTIONS IN SMALL FIRMS: FACTORS INFLUENCING PROFITABILITY (A2021-93844)
María Redondo-Carretero, University of Valladolid; Ana Rodriguez-Escudero, University of Valladolid; Carmen Camarero-Izquierdo, University of Valladolid

Deciphering Firm’s Narrative about their Branding Strategy in Annual Reports: A Qualitatively Enhanced Text Mining Approach (A2021-94606)
Qiong Tang, Freie Universität Berlin; Yvonne Haas, Freie Universität Berlin

DELETERIOUS CONSUMER SOCIALIZATION: THE NEGATIVE IMPACTS OF THE SCHOOL ENVIRONMENT ON CHILDREN’S FOOD WELL-BEING (A2021-94595)
Andres Veloso, University of Sao Paulo; Rodolfo Rocha, University of Sao Paulo; Roberto Falcao, UNIALFA; Daniel Chaim, University of Sao Paulo

Desirability­-driven Effects of Reasoning Focus Narrowing on Motivated Moral Reasoning in regard of Unsustainable Consumption Options (A2021-94486)
Sven Kilian, University of Kassel

Determinants of Customer Satisfaction and Customer Loyalty in an Online Marketplace Environment (A2021-94517)
Florian Weyerhäuser, Saarland University; Bastian Popp, Saarland University

Determinants of the perceived quality of a creative experience in a group context: The case of Cultura’s thematic creative workshops for adults (A2021-93555)
Mehdi Elmoukhliss, Toulouse School of Management; Vellera Cyrielle, Toulouse School of Management; Emmanuelle Le Nagard, ESSEC Business School

Developing Narrative Messages for the Promotion of Advance Care Planning: A Content-Based Approach (A2021-94203)
Svenja Diegelmann, Alpen-Adria-Universität Klagenfurt; Sonja Bidmon, Alpen-Adria-Universitaet Klagenfurt; Ralf Terlutter, Alpen-Adria-Universitaet Klagenfurt; Markus Koestenberger, Department of Anaesthesiology and Intensive Care Medicine, Klinikum Klagenfurt am Wörthersee, Feschnigstrasse 11, 9020, Klagenfurt am Wörthersee, Austria; Rudolf Likar, Department of Anaesthesiology and Intensive Care Medicine, Klinikum Klagenfurt am Wörthersee, Feschnigstrasse 11, 9020, Klagenfurt am Wörthersee, Austria

Developing Parity Difference Maps from Consumer Experiences (A2021-94045)
Kshitij Bhoumik, University of Leeds; Mayukh Dass, Texas Tech University; Piyush Kumar, University of Georgia

Different Facets of Online Reviews (A2021-102336)
Andreas Bayerl, University Mannheim; Verena Schoenmueller, Bocconi University; Marton Varga, INSEAD; Sungtak Hong, Bocconi University

Digital Analytics: Opportunities and Challenges of Promoting Products Online (A2021-102337)
Evert de Haan, University of Groningen; Jochen Reiner, Goethe University Frankfurt; Yakov Bart, Northeastern University; koen pauwels, Northeastern university

Digital Food Marketing to Children: How an Influencer’s Lifestyle Can Stimulate Healthy Food Choice among Children (A2021-93380)
Steffi De Jans, Ghent University; Ines Spielvogel, University of Vienna; Brigitte Naderer, LMU Munich; Liselot Hudders, Ghent University

Digital Nudges for Screen Time Reduction: A Randomized Control Trial with Performance and Wellbeing Outcomes (A2021-94058)
Laura Zimmermann, IE University School of Human Sciences and Technology; Michael Soboleve, Cornell Tech

Digital sensory marketing: A meta-analysis of holistic consumer e-retail experience (A2021-93808)
Nida Zaheer, IMS, BZU Multan Pakistan; Muhammad Rizwan, IMS, BZU Multan pakistan

Dimensions of Frugality (A2021-94342)
Rabia Bayer, Koc University; Zeynep Gürhan-Canli, Koç University; Ceren Hayran, Assistant Prof/Ozyegin University

Disruptive innovation discourse in the business media and the academic literature: a comparative automated content analysis (A2021-94046)
Daniela Buzova, University of Valencia/School of Economics/Department of Marketing; Silvia Sanz-Blas, University of Valencia/School of Economics/Department of Marketing; Pilar Pérez-Ruiz, ESIC Business & Marketing School; Agustín Carrilero-Castillo, ESIC Business & Marketing School

Diversity signaling to algorithmic versus human recommenders (A2021-94169)
Phyliss Jia Gai, Guanghua School of Management, Peking University; Anne-Kathrin Klesse, Erasmus University, Rotterdam School of Management; Eugina Leung, Tulane University

Do consumers and investors care about corporate tax avoidance? Understanding the role of (social) media (A2021-93445)
David Gremminger, University of Tübingen; Dominik Papies, University of Tübingen

Do not Go Where You Do not Belong: The Mis-Marketing Effect of Unnecessary tags (A2021-92090)
Amir Sepehri, Western University; Rod Duclos, Western University; Seyednasir Haghighibardineh, Washington State University

DO OR DO NOT: FACTUAL CORPORATE ACTIVISM IMPACT ON STOCK PRICES (A2021-93688)
Carlota López Aza, Universidad Complutense de Madrid (UCM); Joaquín Sánchez Herrera, Universidad Complutense de Madrid (UCM); Teresa Pintado Blanco, Universidad Complutense de Madrid (UCM)

Do Policies incentivising investment in early-stage start-ups really encourage investment? (A2021-94585)
Stav Rosenzweig, Ben-Gurion University of the Negev; Eliran Solodoha, Ben-gurion University of the Negev; Shai Harel, The Hebrew University of Jerusalem

Do touchpoints generate long-lasting and valuable consequences for firms? (A2021-92906)
jesus cambra fierro, Pablo de Olavide; Yolanda Polo-Redondo, University of Zaragoza; Andreea Trifu, University of Zaragoza

Do you really want to be part of my CSR initiatives? The impact of requesting consumer’s co-participation on retailers and products’ evaluation (A2021-94772)
Rita Coelho do Vale, Universidade Católica Portuguesa, Catolica Lisbon- School of Business and Economics; Pedro Verga Matos, ISEG, Universidade de Lisboa

Does being innovative and green drive the use of green transport innovations? The case of shared e-bike and e-scooter (A2021-93807)
Phil Justice Flores, Lund University; Johan Jansson, Umeå University

Does One-size-fit all? Revealing Insights Regarding Context Specific Fit Criteria for Confirmatory Factor Analysis vs. Covariance-based Structural Equation Modeling (A2021-94546)
Nadine Schröder, WU Wien; Andreas Falke, Regensburg University; Herbert Endres, University of Regensburg

Does Technology Make Us More or Less Sociable? The Effects of Smart Surveillance Technologies on Citizens’ Sociability (A2021-94277)
Emanuela Stagno, BI Norwegian Business School; Matilda Dorotic, BI Norwegian Business School; Luk Warlop, BI Norwegian Business School

Doing good for humanity, the community, or the planet: Exposing consumers to morally congruent CSR has beneficial effects for business and society (A2021-93824)
Camilla Barbarossa, Toulouse Business School; Simona Romani, Luiss University; Yanyan CHEN, Toulouse Business School; Daniel Korschun, Drexel University

Domestic Brand Transgressions: How, When, and Why Home Country Bias Backfires (A2021-92909)
Aulona Ulqinaku, Leeds University Business School; Vasileios Davvetas, University of Leeds

Don’t Tell Me How Much to Tip: The Influence of Gratuity Guidelines on Consumers’ Favorability of the Brand (A2021-93393)
Frank Cabano, University of Texas at El Paso; Amin Attari, NEOMA Business School

Don’t Trash These Tiny Treasures! – How Humanization and Tailored Communication Enhance Consumers’ Liking of Visually Imperfect Produce (A2021-92633)
Svenja Hünies, Chair of Marketing, RWTH Aachen University; Daniel Wentzel, Chair of Marketing, RWTH Aachen University

Educational Innovation: new approaches and evaluation methods (A2021-102332)
Maria Vaquero-Diego, ESIC Business & Marketing School; Maria Botey Fullat, ESIC Business & Marketing School; Carlos Gimenez Borrajo, ESIC University; Francisco Javier Sastre Segovia, ESIC University

Effect of Badges: Evidence from a field experiment (A2021-93931)
Mimansa Bairathi, London Business School; Anja Lambrecht, London Business School; Xu Zhang, London Business School

Effect of Cultural Distances on Online Reviews (A2021-94605)
Rahul Srinivasan, Indian Institute of Management Udaipur; Prakash Satyavageeswaran, Indian Institute of Management Udaipur; Sundar Bharadwaj, Terry College of Business, University of Georgia

Effective Influencer Marketing (A2021-102445)
Reto Hofstetter, University of Lucerne; Andreas Lanz, HEC Paris; Verena Schoenmueller, Bocconi University; Christian Schlereth, WHU - Otto Beisheim School of Management; Jochen Hartmann, University of Hamburg

Effectiveness of Online-only Coupons on Online and Offline Channels (A2021-94005)
Christina Reh, WHU-Otto Beisheim School of Management; Christian Schlereth, WHU - Otto Beisheim School of Management

Effects of visual brand content and calls-to-action on customer inspiration and engagement (A2021-93578)
Itziar Oltra González, University of Valladolid; Carmen Camarero, University of Valladolid; Rebeca San José Cabezudo, University of Valladolid

Emotional ambivalence in luxury Corporate Social Responsibility (CSR) communication: when turning ethical generates both support and mistrust (A2021-94615)
Oxana Lahbib, Aix Marseille Univ, Université de Toulon, CERGAM, IAE Aix, Aix-en-Provence, France; Aurélie KESSOUS, Aix Marseille Univ, Université de Toulon, CERGAM, Aix-en-Provence, France; Pierre VALETTE-FLORENCE, Grenoble Univ, CERAG, IAE, Saint-Martin-d'Hères, France

Emotional Competence 2.0 – Emotionally Competent Advisors and the Success of Curated Fashion Retailing (A2021-94640)
Anna Wanisch, University of Innsbruck/Department of Strategic Management, Marketing and Tourism; Heike Hebborn, University of Innsbruck / Department of Strategic Management, Marketing and Tourism; Verena Hofmann, University of Innsbruck, Department of Strategic Management, Marketing and Tourism; Nicola E. Stokburger-Sauer, Innsbruck, School of Management

Emotions Don’t Lie: Introducing an Artificial Intelligence Tool to Measure Ad Effectiveness (A2021-93722)
Patrick Kremer, Goethe University Frankfurt; Benjamin Abdel-Karim, Goethe University Frankfurt; Patrick Felka, Goethe University Frankfurt; Ju-Young Kim, Goethe-Universität Frankfurt; Oliver Hinz, Goethe University Frankfurt

Emotions in the time of COVID: Who do customers blame for service failures during the pandemic? (A2021-93752)
Reema Singh, Stockholm School of Economics; Sara Rosengren, Stockholm School of Economics; Jonas Colliander, Stockholm School of Economics

Employer Branding: mapping 50 years of Research Literature (A2021-94693)
Juan Manuel Alonso, Universidad Complutense de Madrid; Belén Rodríguez Cánovas, Complutense University

Enhancing behavioural intentions in sun, beach and heritage destination: The Case of Side (Turkey) (A2021-92676)
Maria-Francisca Blasco Lopez, Complutense University; Nuria Recuero Virto, Complutense University; Abdullah Uslu, Akdeniz University; Ramazan Eren, Akdeniz University

Enhancing customer relationships through personal data collection in retail (A2021-94312)
Megi Gogua, Graduate School of Management, St Petersburg State University

Environmentally responsible values, attitudes, and intentions of Indian consumers (A2021-94204)
Rajarshi Majumder, EM Strasbourg Business School (visiting); Daria Plotkina, EM Strasbourg, University of Strasbourg; Landisoa Rabeson, EM Strasbourg, University of Strasbourg

Ephemeral Social Media Content - Remember after Seeing instead of Burn after Reading (A2021-94779)
Valerio Stallone, ZHAW School of Management and Law; Sandro Koller, ZHAW School of Management and Law

Ethical Climate and Salesperson Creativity. A moderated mediation model (A2021-93875)
Belén Bande, Associate Professor of Marketing/School of Business Administration Studies/University of Santiago de Compostela; Sandra Castro-González, Assistant Professor of Marketing/School of Business Administration Studies/University of Santiago de Compostela; Guadalupe Vila-Vázquez, Assistant Professor of Marketing/School of Business Administration Studies/University of Santiago de Compostela; Pilar Fernández-Ferrín, Associate Professor of Marketing/School of Business Administration Studies/University of País Vasco (UPV/EHU)

Ethnocentric Consumer Resistance: British Consumers’ Resistance to Cosmopolitanism in Domestic Brands (A2021-93930)
Charles Lynch, Goldsmiths University; Adele Gruen, Institute of Management Studies, Goldsmiths, University of London

Evaluation Mode Affects Choice of Healthy and Unhealthy Food (A2021-94527)
Sadaf Mokarram Dorri, University of Amsterdam; Siegfried Dewitte, KU Leuven

Evolving Influencers: Towards a New Empirical Typology for Influencer Roles in Marketing (A2021-94706)
Ksenia Rundin, Stockholm School of Economics; Jonas Colliander, Stockholm School of Economics; Sara Rosengren, Stockholm School of Economics

Examining the Effect of Psychological Distance on Branded app Consumer Brand Engagement (A2021-94042)
Sara Hsieh, Tunghai University; Crystal T. Lee, Shantou University; Timmy H. Tseng, Fu Jen Catholic University

Experience and Inspiration in the Customer Journey (A2021-102330)
Dennis Herhausen, KEDGE Business School; Carla Freitas Silveira Netto, University of Bologna; Heiner Evanschitzky, Alliance Manchester Business School The University of Manchester; Gianluca Scheidegger, University of St.Gallen, Institute of Retail Management; Mirella Kleijnen, Vrije Universiteit Amsterdam

Explore the effects of augmentation reality communication on brand affect: the moderating role of self-determined motivation (A2021-94734)
Liling Sun, University Toulouse 1 Capitole

Exploring brand status within the rap subculture: a mutual influence on brands and rappers (A2021-94668)
Ghizlane Kasmi, IAE Paris-Sorbonne Paris 1 Panthéon Sorbonne; Géraldine Michel, IAE Paris-Sorbonne, Université Paris 1 Panthéon-Sorbonne; Valérie Zeitoun, IAE Paris-Sorbonne, Université Paris 1 Panthéon-Sorbonne

Exploring consumer-service robots interactions in embarrassing service encounters. (A2021-94757)
Valentina Pitardi, Portsmouth Business School; Jochen Wirtz, NUS Business School/National University of Singapore; Stefanie Paluch, RWTH Aachen University; Werner Kunz, University of Massachusetts Boston

Exploring Consumers’ Implicit and Explicit Associations Towards Sugar Reduction Claims on Breakfast Cereals (A2021-93483)
Christina Neubig, Technical University of Munich; Matthias Staudigel, Technical University of Munich; Jutta Roosen, Technical University of Munich

Exploring country differences in the adoption of mobile payments: Introducing individual differences and cultural factors into UTAUT2 (A2021-93427)
Yunxin Liu, KU Leuven; Zhongda Wu, Peking University; Siegfried Dewitte, KU Leuven

Exploring customer’s attitude of direct-to-consumer advertising of prescription drugs in social media (A2021-93943)
Carmen Perez-Cabañero, Universitat de Valencia; Enrique Bigne, Universitat de Valencia; Luisa Andreu, University of Valencia

Exploring service quality perception in omnichannel retailing in the case of German fashion industry (A2021-93091)
Elena Patten, Macromedia University of Applied Sciences; Wilson Ozuem, University of Cumbria

Extenuating Circumstances: Justifying Unsustainable Behavior (A2021-92925)
Mark Cleveland, University of Western Ontario; Rabiya Siddiqui, University of Western Ontario

Familiar Strangers: The Role of Social Context in Consumer Reparatory Behavior (A2021-93979)
Julia Von Schuckmann, ESADE -- Ramon Llull University; Lucia Barros, Lucia S G Barros is an Assistant Professor of Marketing at EAESP – Fundação Getulio Vargas. , Brazil; Grant Donnelly, Grant E. Donnelly is an Assistant Professor of Marketing at The Ohio State University, USA.; Marco Bertini, ESADE -- Ramon Llull University

Familiarity Attracts Consumer Attention: Two Methods to Objectively Measure Consumer Brand Familiarity (A2021-94639)
Ursa Bernardic, University of Geneva; Benjamin Scheibehenne, Institute for Information Systems and Marketing

Feeling good by wearing sustainable: Advancing the well-being paradigm in sustainable consumption practices (A2021-93107)
Francesca Bergianti, University of Modena and Reggio Emilia – Marco Biagi Foundation; Silvia Grappi, Department of Communication and Economics - University of Modena and Reggio Emilia; Veronica Gabrielli, University of Modena and Reggio Emilia; Ilaria Baghi, University of Modena and Reggio Emilia

Find your voice: Development and validation of a brand tone of voice scale (A2021-94391)
Hai-Anh Tran, Aston University; Artyom Golossenko, Newcastle University

FINDING THE RIGHT INFLUENCER TO PROMOTE A PRODUCT (A2021-93918)
Melis Ceylan, Bilkent University; Ceren Hayran, Assistant Prof/Ozyegin University

Firms’ Focus on Brand and Customer Management: Measurement and Development (A2021-94705)
Simeng Han, Goethe University Frankfurt; Werner Reinartz, University of Cologne; Bernd Skiera, Goethe-University Frankfurt, Germany

Fixing our Reflected Failure: In-group Underachieving Promotes Healthy Consumer Decision-Making (A2021-93917)
Justina Gineikiene, Vilnius University; Živil? Kaminskien?, Vilnius University; Bob Fennis, University of Groningen; Elz? Uždavinyt?, ISM; Siegfried Dewitte, KU Leuven

Food consumer behavior and its relation to personality and cultural constructs during Covid-19 pandemic (A2021-93909)
Dora Ga?eša, University of Zagreb/Faculty of Economics and Business; Ruzica Brecic, University of Zagreb, Faculty of Economics and Business; Dario Cven?ek, University of Washington/ Institute for Learning and Brain Sciences; Matthew Gorton, Newcastle University Business School

FOOD CONSUMPTION AND TIME: MEANINGS AND PROCESSES UNDERLYING CHOICES (A2021-94698)
Meltem Hut, Newcastle University; Danae Manika, Brunel University London; Josephine Go Jefferies, Newcastle University ; Savvas Papagiannidis, Newcastle University Business School

Frequency Matters: How and When the Modal Rating Affects Consumer Decisions (A2021-93415)
Julia Reinhard, University of Cologne

From consumer adoption of clothes-service systems to positive and negative rebound effects (A2021-93465)
Pauline Munten, UCLouvain/LouRim; Joelle Vanhamme, EDHEC Business School; Valérie Swaen, UCLouvain

From Stage-Gate to Agile Product Development: The Case of Hotelbeds in the Tourism Sector (A2021-93972)
Alejandro Llorente Marco, EAE Business School; Juan Ramón Campos-Blázquez, ESIC Business & Marketing School; Maria Soledad Celemín-Pedroche, Universidad Autónoma de Madrid

Frontline robots anthropomorphism: effects on customer’s emotional response and behavioral intention (A2021-94686)
Salma André-Boukhriss, Emlyon Business School; Margherita Pagani, EMLYON Business School

Fusion of Artificial Intelligence and Social Media Consumer Neuroscience (A2021-104124)
Jing Zhang, Kookmin University; Eun-Ju Lee, Sungkyunkwan University

Gamification in tourism and hospitality review platforms: How to R.A.M.P. up users’ motivation to create content (A2021-92918)
Sara Catalán, University of Zaragoza; Rafael Bravo, Universidad de Zaragoza; José Miguel Pina, University of Zaragoza

Gender and degree of rational thinking of humans in Entertainment Robot Acceptance (A2021-93371)
Rubén Huertas-Garcia, University of Barcelona – UB; Santiago Forgas-Coll , University of Barcelona; Antonio Andriella, Institut de Robòtica i Informàtica Industrial CSIC-UPC; Guillem Alenyà , Institut de Robòtica i Informàtica Industrial CSIC-UPC

Gender Stereotypes of Meat Substitutes: The Effect of Product Labelling and Experience on the Perceived Attractiveness of the Product to Men and Women. (A2021-91358)
Magali TRELOHAN, South Champagne Business School

Giving Up Control: The Role of Automation Level, Data Processing, and Network in Autonomous Vehicles Acceptance (A2021-93420)
Julien Cloarec, Université Laval; Lars Meyer-Waarden, Toulouse School of Management Research -CNRS University Toulouse 1 Capitole; Nina de Ona, Statista

Going Backward to Move Forward? The Effects of Backward Compatibility on the Sales of Previous and New Generation Video Games (A2021-94086)
Unnati Narang, UIUC

Going beyond Financial and Customer Value: Defining and Measuring Strategic Social Value Orientation (A2021-94254)
Marcelo de la Cruz Jara, Ludwig-Maximilians-Universität München; Jelena Spanjol, Ludwig-Maximilians-Universität (LMU) Munich

Going Beyond Mere Relevance: Research on Topics of Managerial Importance (A2021-102327)
Michael Haenlein, ESCP Europe; PK Kannan, Robert H. Smith School of Business, University of Maryland; Samuel Stäbler, Tilburg University; Kelly Hewett, University of Tennessee; John Hulland

Green Marketing as the source of the competitive advantage: The case of sensitive markets. (A2021-94260)
Yineth Lievano Pulido, Universidad Pablo de Olavide; Maria Ramon-Jeronimo, Universidad Pablo de Olavide

Green-Demarketing Advertising: How Consumers Respond to Less is More Messages (A2021-93756)
Catalina Wache, Freie Universität Berlin; Jana Möller, Freie Universität Berlin; Alexander Mafael, Stockholm School of Economics; Viktoria Daumke, Freie Universität Berlin; Brenda Fetahi, Freie Universität Berlin; Nora Melcher, Freie Universität Berlin

Harder, Better, Faster, Stronger: The Adoption and Use of AI-based m-Health Applications (A2021-93433)
Vincent FAVARIN, Université Toulouse Capitole; Lars Meyer-Waarden, Toulouse School of Management Research -CNRS University Toulouse 1 Capitole; Julien Cloarec, Université Laval

Harnessing the Power of the Brand Museum: A Practitioner's Perspective (A2021-94696)
Maedbh Donaldson, BBDO Marketing & Advertising Dublin; Aileen Kennedy, Technological University (TU) Dublin

Having Your Cake and Eating it Too: Investigating the Effects of Cross-selling in the Freemium Game Context through a Field Experiment (A2021-93775)
Yashar Bashirzadeh, Rennes School of Business; Stacey Malek, Erasmus School of Economics; J. Andrew Petersen, Pennsylvania State University; Amanda Pruski Yamim, Grenoble Ecole de Management; Ali Nadalizadeh, Turned On Digital

Herding and consumer behaviour in finance: Literature review (A2021-94193)
Elena Gonzalez-Rodrigo, ESIC University; Maria Julia Bordonado-Bermejo, ESIC University; Jesus Calzadilla, ESIC University

HOMEYNESS IN SERVICE SETTINGS: CONCEPTUALIZATION AND THE DEVELOPMENT OF A MEASURE (A2021-94676)
Ramazan Yavuz, Bogazici University; Aysegul Toker, Bogazici University

Households under Economic Change: How Micro- and Macroeconomic Conditions Shape FMCG Shopping Behavior (A2021-94633)
Thomas Scholdra, University of Cologne; Julian Wichmann, University of Cologne; Maik Eisenbeiss, University of Bremen; Werner Reinartz, University of Cologne

How and Why Businesses Invest in Smartness: A Battle or Not? (A2021-94504)
Bieke Henkens, Ghent University; Katrien Verleye, Ghent University; Bart Larivière, KU Leuven; Helen Perks, Nottingham University Business School

How Big is That Voice? Vocal Features of Conversational AI Affects Physicality Perceptions and Product Congruency (A2021-94684)
FOTIOS EFTHYMIOU, University of St Gallen; William Hampton, Institute of Marketing, University of St. Gallen ; Christian Hildebrand, University of St. Gallen

How brand impressions and brand attitudes mediate the effect of brand social and environmental responsibility on purchase intentions (A2021-93852)
Petar Gidakovi?, University of Ljubljana, School of Economics and Business; Mateja Kos Koklic, University of Ljubljana, School of Economics and Business; Mila Ze?evi?, University of Ljubljana, School of Economics and Business; Vesna Zabkar, Faculty of Economics, University of Ljubljana

How can celebrities become popular on social media? The importance of self-disclosure and endorsement (A2021-93429)
Jan Klostermann, Bielefeld University; Martin Meißner, Chair of Marketing, Zeppelin University; Alexander Max, Department of Business Administration and Economics, Bielefeld University; Reinhold Decker, Bielefeld University

How Consumers Form Perceptions of Unethical Consumer Behavior by Omission (vs. Commission) – The Role of Inflicted Costs, Point of View & Perspective Taking (A2021-94495)
Meikel Soliman, Leuphana University Lüneburg; Jurgen Willems, Wirtschaftsuniversität Wien, Institut für Public Management und Governance

How did the COVID-19 crisis change the social media peer-to-peer fundraising landscape? (A2021-93727)
Beatrice Martin, WHU - Otto Beisheim School of Management; Christian Schlereth, WHU - Otto Beisheim School of Management

How Does the Covid-19 Pandemic Affect Consumer Returns: An Exploratory Study (A2021-94689)
David Karl, University of Bamberg; Björn Asdecker, University of Bamberg

How Facebook Photo Post’s Text Impacts User Engagement in Fashion – A Machine Learning Approach (A2021-94644)
Dimitris Gkikas, University of Patras; Prokopis Theodoridis, University of Patras; Maro Vlachopoulou, University of Macedonia

How Important Marketing Instruments Affect Repurchase Intentions in Omni-channel Retailing: A Longitudinal Study (A2021-92969)
Nils Fränzel, Trier University; Amelie Winters, Trier University; Bernhard Swoboda, Trier University

How Mobile Money Adoption Changes the Consumption Basket (A2021-93646)
Otto Afiuc, Universidad Carlos III de Madrid; Mercedes Esteban-Bravo, Universidad Carlos III de Madrid; Jose Vidal-Sanz, Universidad Carlos III de Madrid

How Modularity Theory explains the main components of Digital Business Ecosystems: The case of Bizum, an instant mobile payment solution in Spain (A2021-93933)
José María Visconti-Caparrós, ESIC Business & Marketing School; Juan Ramón Campos-Blázquez, ESIC Business & Marketing School; Patricio Morcillo Ortgeaspain, Universidad Autónoma de Madrid

How online grocery shopping affects private label food choices (A2021-93724)
Eva Heeremans, Ghent University; Julie Verstraeten, Ghent University; Maggie Geuens, Ghent University; Iris Vermeir, ghent university

How Salespeople Communicate Value in Business Markets (A2021-94245)
Pirmin Bischoff, Katholische Universität Eichstätt-Ingolstadt; Laura Elgeti, Freie Universität Berlin; Jens Hogreve , Katholische Universität Eichstätt-Ingolstadt ; Michael Kleinaltenkamp, Freie Universität Berlin

How to overcome Human error in IT-Security - The employment of Marketing and Sales in the Cyber Security Awareness Training Sector. (A2021-94560)
Nils Hünemeier, University of Bochum; Benedikt Hirschfelder, University of Cape Town; Sascha Alavi, University of Bochum

How user generated content impacts ad effectiveness: Lessons from tourism industry (A2021-94034)
Svetlana Bialkova, Liverpool Business School

How Value Co-Creation Happens in B2B Relationships: Success Patterns and Evidence from Global Firms (A2021-94749)
Mehak Gandhi, University of St.Gallen; Christoph Senn, University of St.Gallen

I am willing to sell my data for… - Drivers of consumers‘ privacy valuation in e-commerce (A2021-94579)
Jan Wiezorrek, University of Bremen; Maik Dulle, University of Bremen

I didn’t win! An overlooked downside of crowdsourcing? (A2021-92690)
Tatiana Karpukhina, WU Vienna; Martin Schreier, WU Vienna; Chris Janiszewski, University of Florida; Hidehiko Nishikawa , Hosei University

I Like, Therefore I Am! – When and Why Do Consumers Enjoy to Express Their Product Liking? (A2021-93728)
Julia Sophia Wittich, Chair of Marketing, RWTH Aachen University; Jan Landwehr, Goethe University Frankfurt; Daniel Wentzel, Chair of Marketing, RWTH Aachen University

ICT-supported Business Model Innovation for Sustainability (A2021-93127)
Orsolya Sadik-Rozsnyai, ESSCA School of Management; Barbara Caemmerer, ESSCA School of Management

Impact of Covid-19 Pandemic on Music Streaming Behavior (A2021-93747)
Janek Meyn, Kühne Logistics University; Sönke Albers, Kühne Logistics University

Impact of product presentation and background congruency on consumer purchase intention: the mediating role of imagery fluency (A2021-94317)
Polly Sokolova , University of Essex; Paurav Shukla, University of Southampton; Maged Ali, The University of Essex

Impact of Using Shocking Images on Road Safety Campaigns Effectiveness. A Consumer Neuroscience Approach (A2021-94635)
Jesus Garcia-Madariaga, Complutense University; Ingrit Moya Burgos, Complutense University; Blasco López Maria-Francisca, Universidad Complutense de Madrid

Implementing a new Framework for Targeting Strategies: The Moderating Role of Regulatory Focus Orientation (A2021-94661)
Marina Kyriakou, University of Piraeus; MARKOS TSOGAS, University of Piraeus

Implications of Ignoring the Budget Constraint in Menu-Based Choice (A2021-94626)
Tetyana Kosyakova, Frankfurt School of Finance & Management; Thomas Otter, Goethe University

In the Eye of the Reviewer: An Application of Unsupervised Clustering to User Generated Imagery in Online Reviews (A2021-94806)
Gijs Overgoor, University of Amsterdam; Rohan Mestri, North Carolina State University; Bill Rand, North Carolina State University

Increasing App Engagement with Peak-End Effects (A2021-94699)
Daniel Goetz, Rotman School of Management, University of Toronto; Wei Lu, Rotman School of Management, University of Toronto

Increasing tourists’ intention to visit wineries via novel instruments of brand communication and brand image (A2021-93034)
Mar Gómez, University of Castilla-La Mancha; Arturo Molina, University of Castilla-La Mancha; María Leticia Santos-Vijande, University of Oviedo

Individual and collective identities in consocial communities: Theorising new forms of on and offline social practice in relation to tensions between individual and collective identities (A2021-94755)
Richard Gyrd-Jones, Copenhagen Business School; Niels kornum, Copenhagen Business School

INFLUENCE FACTORS ON BRAZILIAN BOX-OFFICE (A2021-94738)
Maria Fernanda Mello, Universidade de São Paulo; Guilherme Shiraishi, Universidade de São Paulo; Daniel Reed Bergmann, Universidade de São Paulo

Influence of digital communication tools on museum visitor traffic. A Study with Fuzzy-Set Qualitative Comparative Analysis (A2021-93397)
Susana Fernández-Lores, ESIC Business & Marketing School; Natividad Crespo-Tejero, ESIC; Ruth Fernández-Hernández, ESIC Marketing & Business School

INFLUENCE OF FAMILIARITY AND PAST PATTERNS ON CHANGING WILLINGNESS TO PAY: A SATIATION AND HABIT FORMATION APPROACH (A2021-94050)
Ismael Becerril-Castrillejo, University of Salamanca; Pablo Antonio Muñoz-Gallego, Universidad de Salamanca

Influencer Marketing on Instagram: Exploring the Role of Travel and Other Factors on a Post’s Success (A2021-94601)
Björn Asdecker, University of Bamberg; Mario Landwehrjohann, University of Bamberg; Yannic Vogel, University of Bamberg; Kilian Vornberger, University of Bamberg

Influencer Seeding (A2021-102329)
Maximilian Beichert, University of Mannheim; Andreas Lanz, HEC Paris; Manuel Mariani, University of Zurich; Alexander Edeling, University of Cologne

INFLUENCERS’ CONTAGION EFFECTS IN SOCIAL MEDIA (A2021-94542)
Saleh Shuqair, NOVA Information Management School; Rita Alves, NOVA IMS; Diego Costa Pinto, NOVA Information Management School; Anna Mattila, School of Hospitality Management, Pennsylvania State University, University Park, Pennsylvania, USA

Information Privacy and Consumers' Willingness to Share Personal Information: Toward a Conceptual Framework (A2021-93732)
Peter Maas, University of St. Gallen; Christopher Schumacher, University of St. Gallen

Initiating innovation adoption through salespeople: Stronger selling capabilities are not always better (A2021-94716)
Julia Auburger, Universität Regensburg; Herbert Endres, University of Regensburg; Roland Helm, University of Regensburg

Innovative entrepreneurship in high-income European countries (A2021-93953)
José Fernando López Muñoz, ESIC Business & Marketing School; Josefina Novejarque Civera, ESIC Business & Marketing School; Mabel Pisá Bó, ESIC Business & Marketing School

Insights for Consumer Mindset Influences (A2021-104125)
Juran Kim, Jeonju University

Interacting with voice-based artificial intelligence technologies: user perceptions of the dark side and the bright side (A2021-94190)
Michela Patrizi, Sapienza University of Rome; Maria Vernuccio, Sapienza University of Rome; Alberto Pastore, Sapienza University of Rome

Interaction Between Luxury Brand and Customers: From the Perspectives of Service Moments of Truth in the Digital Context (A2021-104116)
Minjung Cho, Yonsei University; Eunju Ko, Yonsei University

INTERACTIVE WORKSHOP: Journal of Public Policy & Marketing, an AMA Journal: Research at the Intersection of Marketing, Public Interest, and Well-Being (A2021-102334)
Maura Scott, Florida State University; Kelly Martin, Colorado State University, USA

Investors acceptance and use of investment-based crowdfunding platforms: An integrated perspective. (A2021-93320)
Felix Friederich, IQS School of Management Barcelona; Jan Meyer, IQS School of Management Barcelona; Jorge Matute, IQS School of Management Barcelona; Ramon Palau-Saumell, IQS School of Management Barcelona

Is My Grocery Safe? Effect of Perceived Service Safety on Safety Satisfaction and Overall Customer Satisfaction (A2021-94189)
Magnus Söderlund, Stockholm School of Economics; Reema Singh, Stockholm School of Economics

Is Speed Feminine or Masculine? Effect of Stereotypical Associations Evoked from Speed of Observed Hand Movement with Products on Consumer Responses (A2021-94613)
Sumit Malik, IE Business School, IE University, Spain; Eda Sayin, IE Business School

Is Webcare good for business? A big data investigation of the effect of managerial responses to online reviews on hotel bookings (A2021-92877)
Ana Isabel Lopes, University of Antwerp; Edward C. Malthouse, Northwestern University; Nathalie Dens, University of Antwerp; Patrick De Pelsmacker, University of Antwerpen

Isolating mechanisms as enablers for capturing value in IoT-driven business models – Towards a set of propositions to inspire future research (A2021-93267)
Susanne Gretzinger, University of Southern Denmark; Susanne Royer, Europa Universität Flensburg

It Is Not You; It Is Me: The Moderating Effect of Consumers’ Regulatory Focus Orientations in Co-created Service Encounters (A2021-93362)
Ebru Kuzgun, Istanbul Bilgi University; NESENUR ALTINIGNE, ISTANBUL BILGI UNIVERSITY; Esra Arikan, Istanbul Bilgi University

It Takes Three to Tango: Brand-, Brand Buyer- & Brand Origin Stereotypes in Print Advertisements. A Content Analytic Study (A2021-93842)
Živa Kolbl, University of Ljubljana, Marketing Department; Adamantios Diamantopoulos , University of Vienna; Emmanuella Plakoyiannaki, University of Vienna, Department of Marketing and International Business

Just Tell Me What You Want…: The Relevance of Information Transparency on the Use and Handling of Customers’ Data (A2021-93954)
Tobias Roeding, University of Siegen; Sascha Steinmann, Aarhus University, Department of Management; Hanna Schramm-Klein, University of Siegen

Know your enemy: How competitive advertising investments moderate advertising effectiveness in high- and low-informative media channels (A2021-93923)
Felix Wasser, University of Southern Denmark; Goetz Greve, HSBA Hamburg School of Business Administration; Oliver Schnittka, University of Southern Denmark; Marius Johnen, University of Hamburg; Julian Hofmann, EM Normandie Business School

Large-Scale Demand Estimation: Frontier Methods and Applications (A2021-102345)
Adam Smith, University College London; Stephane Seiler, Imperial College London & CEPR; Max Pachali, Tilburg University; Luuk van Maasakker, Erasmus School of Economics

Lay Theories of Manipulation: Do Consumers Believe They are Susceptible to Marketers’ Trickery? (A2021-93731)
Zarema Khon, University of Bath; Samuel Johnson, University of Warwick; Haiming Hang, University of Bath, U.K.

Learning Cross-Selling from Peers: How Networking Affects Cross-Selling and Sales Performance (A2021-93965)
Boas Bamberger, University of Mannheim; Robin-Christopher Ruhnau, University of Mannheim; Dominik Wahlig, University of Mannheim

Level-dependent customer experience of data-based products from a scenario-based perspective (A2021-94549)
Thomas Wozniak, Institute of Communication and Marketing, Lucerne School of Business; Larissa Dahinden, Institute of Communication and Marketing, Lucerne School of Business; Anja Janoschka, Institute of Communication and Marketing, Lucerne School of Business; Matthias Albisser, Institute of Communication and Marketing, Lucerne School of Business

Leveraging donation frequencies to cultivate the regular donor portfolio (A2021-93822)
Ana Minguez, University of Zaragoza; F. Javier Sese, University of Zaragoza

LOCATION-BASED MMO GAMES: A GAME CHANGER IN SERVICE EXPERIENCE? (A2021-94210)
Allan Lubart, University Jean Moulin Lyon 3 - IAE Lyon - Magellan Lab; Sonia CAPELLI, University Lyon3, IAE lyon, Magellan, Lyon

Love It or Leave It – The Role of Positive and Negative Emotions for Product Design Success (A2021-94641)
Heike Hebborn, University of Innsbruck / Department of Strategic Management, Marketing and Tourism; Janina Kuhnle, University of Innsbruck / Department of Strategic Management, Marketing and Tourism; Nicola E. Stokburger-Sauer, Innsbruck, School of Management; Verena Hofmann, University of Innsbruck, Department of Strategic Management, Marketing and Tourism

Loyalty-program promotions: How brands capitalize on retailers’ temporary loyalty programs (A2021-93936)
Nick Bombaij, University of Amsterdam; Sarah Gelper, Eindhoven University of Technology; Marnik Dekimpe, Tilburg University

Luxury and transgression: the paradox of recycled product innovations. From the consumer’s point of view to the brand’s one. (A2021-94170)
Thérèse FOURNAISE, Aix Marseille Univ, Université de Toulon, CERGAM, Aix-en-Provence, France; Aurélie KESSOUS, Aix Marseille Univ, Université de Toulon, CERGAM, Aix-en-Provence, France; Pierre VALETTE-FLORENCE, Grenoble Univ, CERAG, IAE, Saint-Martin-d'Hères, France

Luxury Hotel Types - Examining the Effects of (In)Conspicuous Consumption Orientation on Luxury Hotels’ Valuations (A2021-94267)
Aihoor Aleem, ISCTE-IUL - Instituto Universitário de Lisboa and BRU-Business Research Unit; Vera Herédia-Colaço, Católica Lisbon School of Business and Economics

Luxury Product Born as Eco-Friendly Evaluated Higher Compared to Luxury Product Reborn as Eco-Friendly (A2021-94484)
Inbar Elia, Bar-Ilan; Dikla Perez, Bar Ilan University

Making it fit (A2021-93939)
Adrian Peretz, Oslo Metropolitan University; Lars Erling Olsen, BI Norwegian Business School

Making sense in times of COVID-19: pathogen threat shifts consumer preferences for portion size and luxury cues (A2021-93669)
Justina Gineikiene, ISM University of Management and Economics; Dovile Barauskaite, ISM University of Management and Economics; Siegfried Dewitte, KU Leuven; Bob Fennis, University of Groningen

Managing customer interactions to enhance the effectiveness of loyalty programs (A2021-94565)
Virginie Bruneau, Université libre de Bruxelles; Yuping Liu-Thompkins, Old Dominion University - Strome College of Business

Managing social resources in health marketing, the influence of companions on the well-being of vulnerable populations (A2021-94501)
Ana Suárez Vázquez, University of Oviedo; Leticia Suárez-Álvarez, University of Oviedo; Ana Del Río Lanza, University of Oviedo; Víctor Iglesias Argüelles, University of Oviedo

Marketing Affordable Resources in the Right Way: How Framing Impacts Financially-Constrained Consumers’ Happiness from Access-Based Services? (A2021-93118)
Yang Guo, University of Pittsburgh; Cait Lamberton, University of Pennsylvania, Wharton Business School

Marketing Analytics and Privacy (A2021-102341)
Jaap Wieringa, University of Groningen ; Thomas Reutterer, WU Vienna University of Economics and Business; René Laub, Goethe University Frankfurt; PK Kannan, Robert H. Smith School of Business, University of Maryland; Michael Platzer, MOSTLY AI; Gilian Ponte, Rijksuniversiteit Groningen

Marvelous Advertising Returns? A Meta-Analysis on Advertising Elasticities in the Entertainment Industry (A2021-94202)
Andrea Schoendeling, University of Cologne; Alexander Edeling, University of Cologne; Alexa Burmester, University of Hamburg; Andre Marchand, Leipzig University; Michel Clement, University of Hamburg, Germany

May social labeling compensate the negative impact of monetary incentives in spillover effects? The case of products close to expiration date (A2021-93671)
Louise Dumont, UCLouvain; Karine Charry, UClouvain; Valérie Swaen, UCLouvain

Measuring emotions in customer relationships: Can NEV replace NPS? (A2021-94506)
Steffen Mueller, ZHAW School of Management and Law; Roger Seiler, Zurich University of Applied Sciences (ZHAW); Melanie Völkle, ZHAW School of Management and Law

Measuring Susceptibility to Online Social Influence (A2021-93631)
Sabrina Stäckli, University of Bern; Fabian Bartsch, Ieseg School of Management; Henry Shen, -

Mental Representations of Interactions with Smart Objects before Purchase: An Exploration of induced Smart Objects Anxiety through Thoughts and Emotions (A2021-94360)
Mohamed Hakimi, Université Grenoble Alpes; Pierre VALETTE-FLORENCE, Grenoble Univ, CERAG, IAE, Saint-Martin-d'Hères, France

Mere Packaging and Product Value: Psychological Benefits of Unnecessary Packaging (A2021-94493)
Tim Doering, University of Michigan; Katherine Burson, University of Michigan; Andrew Gershoff, University of Texas at Austin

Mindfulness and Water Conservation Behavior (A2021-93755)
Filipe Coelho, University of Coimbra, CeBER, Faculty of Economics; Maria Pereira, Faculdade de Economia da Universidade de Coimbra, Center for Business and Economics Research; Luis Cruz, Faculdade de Economia da Universidade de Coimbra, Center for Business and Economics Research; Paula Simões, CeBER, University of Coimbra; Eduardo Barata, Faculdade de Economia da Universidade de Coimbra, Center for Business and Economics Research

Mindset and goal orientation in retail sales: contribution of salespeople and managers perceptions (A2021-94306)
Romain Farellacci, University of Toulon; Sandrine Hollet-Haudebert, University of Toulon

Mining meaning of videos on YouTube: Unraveling latent content from digital influencers and their engagement (A2021-93144)
Eliane Francisco-Maffezzolli, Pontifical Catholic University of Paraná, Curitiba Campus (PUCPR); Ana Cristina Munaro, Pontifícia Universidade Católica do Paraná PUCPR; João Pedro Santos Rodrigues, Pontifícia Universidade Católica do Paraná (PUCPR); Emerson Cabrera Paraiso, Pontifícia Universidade Católica do Paraná (PUCPR)

Mining Text Descriptions of Marketing AI Startups: Predicting Venture Capitalist Funding (A2021-94462)
Kaushik Jayaram, The University of Georgia; Sundar Bharadwaj, Terry College of Business, University of Georgia

Mitigating customers’ dissatisfaction with service failures: A case study on air travellers at the time of Covid-19 (A2021-94352)
Giuseppe Catenazzo, ICN Business School; Ramesh Roshan Das Guru, University of Geneva

Mixed Signals? Consumer Responses to Price Image and Corporate Social Responsibility (A2021-94515)
Eileen Dauti, Universität Passau; Dirk Totzek, University of Passau

Modeling Attention in Choice (A2021-102339)
Arash Laghaie, Goethe Universität Frankfurt; Khai Chiong, University of Texas at Dallas; Narine Yegoryan, Humboldt University Berlin; Martin Meißner, Chair of Marketing, Zeppelin University

Modelling the relationship between Integrated Marketing Communication, Consumer Brand Engagement and Self-Connection with the Brand in the Luxury Fashion Industry (A2021-94838)
LUCIA PORCU, Universidad de Granada; José Antonio Fernández Puerta, Universidad de Granada

Monetizing Marketing Assets and Customer Experiences in Digital Environments (A2021-102328)
Daniela Schmitt, The Wharton School, University of Pennsylvania; Marc Fischer, University of Cologne; Michael Haenlein, ESCP Europe; Michaela Draganska, LeBow College of Business, Drexel University

More Than a Snapshot: A Dynamic Perspective on Value-in-Use (A2021-94623)
Nicole Bulawa, ESCP; Frank Jacob, ESCP Europe

Mutual uncertainty preparedness in business relationships (A2021-94483)
Thomas Ritter, Copenhagen Business School; Michael Kleinaltenkamp, Freie Universität Berlin; Carsten Lund Pedersen, Copenhagen Business School

My Brand, My Self(ie): Examining Consumers’ Motivations to Post Brand-Selfies (A2021-92867)
Anne Mareike Flaswinkel, Bielefeld University; Markus Rump, Bielefeld University; Reinhold Decker, Bielefeld University

NADE: Natural Affect Detection (A2021-93679)
Christian Hotz-Behofsits, WU Vienna; Nils Wlömert, Vienna University of Economics and Business; Nadia Abou Nabout, WU Vienna

Not all profile pictures are created equal: How emotions influence consumer ratings in the sharing economy (A2021-93432)
Camille Lacan, IAE - University of Perpignan Via Domitia; Olga Goncalves, IAE - University of Perpignan Via Domitia

Offering Brand Switching in Online Stores: The Effectiveness of Recommendations for Private Labels vs. National Brands (A2021-93381)
Barbara Kobuszewski Volles, Gent University; Anneleen Van Kerckhove, Ghent University; Maggie Geuens, Ghent University

Old is not always Gold: The role of Temporal Congruence in shaping the downstream effects of Firm’s Longevity (A2021-94713)
Shweta Jha, Indian Institute of Management, Indore, India; Sanjeev Tripathi, Indian Institute of Management, Indore, India; Sudipta Mandal, Indian Institute of Management, Indore, India

Online community of users – Study of social comparison and tie-strength to support users of a fitness app (A2021-94017)
Avreliane Kullak, UCLouvain; Karine Charry, UClouvain; Ingrid Poncin, Université catholique de Louvain

Online Consumer Privacy (A2021-102331)
Klaus Miller, Goethe University Frankfurt; Bernd Skiera, Goethe-University Frankfurt, Germany; Elisa Montaguti , University of Bologna ; Niels Holtrop, Maastricht University; Lennart Kraft, Goethe University Frankfurt; Alexander Bleier, Frankfurt School of Finance & Management

Optimal product line designing: A comparison of different discrete choice-based approaches (A2021-93303)
Friederike Paetz, Clausthal University of Technology; Winfried Steiner, Clausthal University of Technology; Harald Hruschka, University of Regensburg

Organizational Legitimacy on Individual Level and Store Loyalty: The Moderating Effects of Extrinsic and Intrinsic Orientations (A2021-94250)
Aijing Song, Yunnan Normal University

Pandemic Crisis Effects on the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: An analysis of social attachment theory. (A2021-94096)
SIYUAN YU, Aix-Marseille Graduate School of Management - IAE; Virginie de Barnier, IAE Aix-Marseille Université Graduate School of Management

Paradox in a Film Remake’s Success: Does the Brand Power of an Original Film Lead to Satisfaction or Satiation of a Film Remake? (A2021-94163)
Euna Lee, Seoul National University; Jung Eun Kwon, Seoul National University; Sang-Hoon Kim, Seoul National University

Participant or spectator? Comprehending the sport sponsorship process from different perspectives (A2021-93735)
Konstantinos Koronios, University of Peloponnese - Sport Management Department; Lazaros Ntasis, University of Peloponnese, Department of Economics; John Douvis, University of Peloponnese - Sport Management Department; Panagiotis Dimitropoulos, University of Peloponnese - Sport Management Department; Andreas Papadopoulos, University of Peloponnese - Sport Management Department; Vanessa Ratten, La Trobe University

Pavlov’s Buzz? Mobile Vibrations as Conditioned Rewards and Modifiers of Consumer Decision-Making (A2021-94708)
William Hampton, Institute of Marketing, University of St. Gallen ; Christian Hildebrand, University of St. Gallen

Paywall and Content Polarization (A2021-94666)
Shunyao Yan, Goethe University Frankfurt

Perceived Influencer Authenticity: Antecedents and Consequences (A2021-94591)
Verena Batt, Lucerne University of Applied Sciences and Arts; Carolin Nathalie Becker, Copenhagen Business School; Sarah Heitgerken, Copenhagen Business School; Marie-Christin Papen, TU Dresden; Katharina Windler, Lucerne University of Applied Sciences and Arts

PERSONAL VS. COMMERCIAL PEER SERVICE PROVIDERS (A2021-94525)
Saleh Shuqair, NOVA Information Management School; Diego Costa Pinto, NOVA Information Management School; Anna Mattila, School of Hospitality Management, Pennsylvania State University, University Park, Pennsylvania, USA

Pictures of Donation Recipients Engaged in Physical Self-Help Enhance Readiness to act and Donations intentions (A2021-93645)
Gadi Buskila, BarIlan; Dikla Perez, Bar Ilan University; Nira Munichor, Bar-Ilan University

Political Marketing Towards "Cultural Minorities": Understanding and Analysis of Categorization Processes (A2021-94140)
Emna Bouladi, IRG, Univ Gustave Eiffel, Univ Paris-Est Creteil

POUR ME SOME COFFEE… IN MY REUSABLE CUP, PLEASE! (A2021-94487)
JUAN LUIS NICOLAU, Virginia Tech University; Katja Anna Stadlthanner, University of Valencia; Luisa Andreu, University of Valencia; Xavier Font, University of Surrey

Power Stories: A Qualitative Investigation into Consumers’ Narratives of Powerfulness and Powerlessness (A2021-94727)
Camille Anin, Université Grenoble Alpes; Pierre VALETTE-FLORENCE, Grenoble Univ, CERAG, IAE, Saint-Martin-d'Hères, France

Predicting Adoption Choices Using Choice Probability Elicitation (A2021-94683)
Keyvan Dehmamy, Goethe University Frankfurt; Thomas Otter, Goethe University; Peter Kurz, bms marketing research + strategy; Günter Hitsch, Full Professor of Marketing at University of Chicago; Schum Laura, University of Groningen

Preemptive management of customer cancellations on online booking platforms (A2021-93948)
Marco Kotschedoff, KU Leuven; Fahad Malik, Goethe University Frankfurt

Pricing and Supply Chain Transparency to Conscientious Consumers (A2021-93496)
Marco Bertini, ESADE -- Ramon Llull University; Stefan Buehler, School of Economics and Political Science, University of St. Gallen; Daniel Halbheer, HEC Paris

Product innovation strategy and competitive advantage: an empirical study of Portuguese exporters (A2021-94521)
Ana Lisboa, CDRSP, ESTG, Polytechnic of Leiria; Gabor Nagy, Inseec Business School; Eleni Tsougkou, University of Strathclyde; John Cadogan, Loughborough University; Ian R. Hodgkinson, Loughborough University; Joao S. Oliveira, Loughborough University; Victoria Story, Loughborough University; Nathaniel Boso, Kwame Nkrumah University of Science & Technology

Proposition of a Pleasurable-Ends Model of Manipulation in Marketing (A2021-92994)
Sven Feurer, Bern University of Applied Sciences; Alexander Fischer, University of Basel, Philosophical Institute

Proud and Relieved? How Consumers’ Emotions towards an Environmental Policy Affect Perceived Policy Effectiveness and Pro-Environmental Behavior (A2021-94510)
Zeinab Rezvani, University of Southern Denmark; Stefanie Sohn, University of Southern Denmark; Johan Jansson, Umeå University; Oliver Schnittka, University of Southern Denmark

Public perception in esports: Dimension analysis and general scale development (A2021-104112)
Kihan Kim, Seoul National University; Jongho Kim, Seoul National University

Punish or Permit? Predictors of Consumers’ Reactions to Purity Violations (A2021-92753)
Jodie Whelan, York University; Sean Hingston, Ryerson University

Purchase-limits: Marketing Tools for Shortages (A2021-94251)
Jihwan Moon, University of New South Wales; Steven Shugan, University of Florida

Reaching Out to Consumers: An Analysis of CEO Tweeting Styles (A2021-92992)
Tong Wu, Sun Yat-sen University; Jonathan Reynolds Reynolds, University of Oxford; Jintao Wu, Sun Yat-sen University; Bodo Schlegelmilch, WU Vienna University of Economics and Business

Reexamination of Appreciation and Apology as Service Recovery Strategies (A2021-93194)
Aina Kato, Keio University; Takaya Inoue, Keio university; Akari Shibata, Keio University; Mai Ihara, Keio University, Japan; Sayaka Tonouchi, Keio University, Japan; Shu Shinan, Keio University; Tsuzuku Takuya, Keio University; Akinori Ono, Keio University

Regulatory Focus and Brand Love: Initial Evidence (A2021-93356)
Cristela Bairrada, University of Coimbra, CeBER, Faculty of Economics; Filipe Coelho, University of Coimbra, CeBER, Faculty of Economics; Heiner Evanschitzky, Alliance Manchester Business School The University of Manchester; Babak Taheri, Heriot Watt University

Relationship between value co-creation and e-learning experience the moderating role of stress (A2021-93402)
Katarzyna Dziewanowska, University of Warsaw; Agnieszka Kacprzak, University of Warsaw

RESPONSIBLE RETAILING: STIMULATING HEALTHY CHOICES AND REDUCING FOOD WASTE (A2021-102333)
Niels Holtrop, Maastricht University; Bram Foubert, Maastricht University; Jonne Guyt, University of Amsterdam Business School; Arjen van Lin, Tilburg University

Revisiting country of origin effects on consumers’ willingness to pay: are gains different than losses? (A2021-93831)
Maria Montanari, University of Vienna; Adamantios Diamantopoulos , University of Vienna; Janaina Giraldi, University of São Paulo

Robots, AI, and Virtual Influencers, Oh My! The Role of Anthropomorphism and Social Influences on Consumer Response to AI (A2021-102338)
Donna Hoffman, George Washington University; Michael Haenlein, ESCP Europe; Andrew Stephen, University of Oxford; Jenny van Doorn, University of Groningen; Marina Leban, Copenhagen Business School

Sarcastic or Assertive: How Should Activist Brands Respond to Consumers’ Uncivil Comments on Social Media? (A2021-94775)
Juliana Batista, EAESP, Fundação Getulio Vargas, FGV, São Paulo; Lucia Barros, Lucia S G Barros is an Assistant Professor of Marketing at EAESP – Fundação Getulio Vargas. , Brazil; Fabricia Peixoto, FGV EAESP; Delane Botelho, EAESP, Fundacao Getulio Vargas, FGV/SP

Savoring Natural Beauty Can Boost and Buffer Food Impatience and Desire: The Moderating Role of BMI (A2021-94507)
Yannick Joye, ISM: University of Management and Economics; Siegfried Dewitte, KU Leuven; Bob Fennis, University of Groningen; Justina Gineikiene, ISM University of Management and Economics

Scandals and strategic alliances: Spillover effect on partners (A2021-94616)
Dimitri Simonin, UTS Business School; Jan Hohberger, ESADE Business School

Search Engine Optimization: The long-term strategy of keyword choice (A2021-94654)
Anett Erdmann, ESIC Business and Marketing School; José Ponzoa, ESIC Business and Marketing School; Ramón Arilla LLorente, ESIC Business & Marketing School

Seeking Likes while saving the planet: Extending the Theory of Planned Behaviour to investigate the relationship between climate-related Instagram posts and Pro-Environmental Behaviours (A2021-93455)
Elaine Wallace, National University of Ireland Galway; Isabel Buil, University of Zaragoza, Zaragoza, Spain

Service Failures in Co-created, AI-powered Service Encounters: Exploring Customer Attribution of Responsibility (A2021-93907)
Daniela Castillo, Brunel University London; Ana Canhoto, Brunel University London; Emanuel Said, University of Malta

Sexy Bodies Sell… Inequality: Objectification makes people more tolerant to economic inequality (A2021-94540)
Helena Palumbo, Universitat Pompeu Fabra; Gert Cornelissen, Universitat Pompeu Fabra

Shall I call it brand value co-creation, brand meaning co-creation, or something else? (A2021-94482)
Jaana Tähtinen, University of Turku; Kati Suomi, University of Turku

Sharing Data for Social Good: From Uninformed Consent to Misinformed Dissent (A2021-94561)
Claudia Wenzel, University of Zurich; Anne Scherer, University of Zurich

Sharing Economy – Asymmetric effects between host and Airbnb in case of a service failure (A2021-93628)
Martin Haupt, Justus-Liebig-Universität Giessen; Stefanie Wannow, Technische Hochschule Mittelhessen; Leroy Ehlers, Technische Hochschule Mittelhessen

Should car companies launch electric vehicles? The importance of competitive comparisons after an innovation shock (A2021-94384)
Fernando Campayo-Sánchez, University of Alicante; Francisco Mas-Ruiz, University of Alicante; JUAN LUIS NICOLAU, Virginia Tech University

Should consumers be compensated for their personal data? Insights from consumers and marketing professionals (A2021-93557)
Hanene OUESLATI, University of Upper Alsace

Should Hotels Take the Conversation Offline? The Impact of Different Responses to Online Reviews on Potential Guests (A2021-94497)
Pia Furchheim, ZHAW School of Management and Law; Anja Collenberg, ZHAW School of Management and Law ; Steffen Müller, ZHAW School of Management and Law

Should You Really be Creative on Social Media? An Empirical Investigation of User-Generated Content from TikTok (A2021-94524)
Melanie Clegg, University of Lucerne; Reto Hofstetter, University of Lucerne; Marc Bravin, University of Lucerne; Marc Pouly, Lucerne University of Applied Sciences and Arts

Situational effects of marketing strategies on financial performance (A2021-94733)
Philip Wagner, Justus-Liebig-University; Stephan Volpers, Justus-Liebig-University Giessen; Alexander Haas, Justus-Liebig-Universität Giessen

Smartphone users’ intention to accept apps permission requests for personal data sharing: the key role of social influence and impulse downloading (A2021-93190)
Magdalini Soureli, Piraeus Bank; Ioannis Chaniotakis, Piraeus Bank; Maria Salamoura, University of the Aegean, Business School

SME strategies to meet COVID-19 crisis and to stay competitive in post-pandemic time: the evidence from Russia (A2021-94703)
Ekaterina Buzulukova, National Research University Higher School of Economics; Marina Sheresheva, Lomonosov Moscow State University

Social Media Communication Success: Do Visual or Verbal Appeals Matter More? (A2021-94566)
Lisa Marie Schwayer, Innsbruck, School of Management; Lisa Schoner-Schatz, University of Innsbruck, Department of Strategic Management, Marketing and Tourism; Nicola E. Stokburger-Sauer, Innsbruck, School of Management; Verena Hofmann, University of Innsbruck, Department of Strategic Management, Marketing and Tourism

Sophisticated Consumers with Inertia: Evidence from a Large Scale Field Experiment (A2021-93428)
Klaus Miller, Goethe University Frankfurt; Navdeep Sahni, Stanford University; Avner Strulov-Shlain, University of Chicago

Spatial accessibility to public sport facilities and sport participation (A2021-104122)
Yoonji Ryu, Seoul National University; Kihan Kim, Seoul National University

Stressed or Self-Important? Intentions vs. Perceptions When Communicating Busyness (A2021-94033)
Maria Giulia Trupia, IESE Business School; Cassie Mogilner Holmes, UCLA; Isabelle Engeler, IESE Business School

Strikes Against Emerging Competition: Preventing Backfires by Respecting Consumers’ Needs (A2021-94361)
Eline L.E. De Vries, University Carlos III of Madrid; Hyunjung Crystal Lee, University Carlos III of Madrid

Studying the influence of social media use on sales performance: the role of relational mediators (A2021-94717)
Romain Franck, Université Lyon, UJM-Saint-Etienne, COACTIS, EA 4161, F-42023, Saint-Etienne, France; Dampérat Maud, Université Lyon, UJM Saint-Etienne

Supporting Content Marketing with Natural Language Generation (A2021-93711)
Martin Reisenbichler, Vienna University of Economics and Business; Thomas Reutterer, WU Vienna University of Economics and Business; David Schweidel, Emory University Goizueta Business School; Daniel Dan, Modul University Vienna

Sustainable innovation marketing actions in fast food companies in Brazil (A2021-93310)
Adriana Madeira, University Presbyterian Mackenzie; Fabiana Gama de Medeiros, Universidade Federal da Paraíba; GILBERTO PEREZ, Mackenzie Presbiterian University

Sustainable Marketing in banking sector. The case of Santander in Spain (A2021-94756)
Anna Bajo, ESIC Business & Marketing School; David Curbelo, Universidad Europea de Canarias

Symbolic product design: Conceptualization, operationalization, and its impact on design liking as a function of processing fluency (A2021-93360)
Laura Graf, Goethe University Frankfurt; Philipp Scharfenberger, University of St. Gallen; Jan Landwehr, Goethe University Frankfurt

Teaching an old fox new tricks: How sustained e-commerce sales lift from pandemic lockdowns depends on age (A2021-94600)
Maximilian Kaiser, Frankfurt School of Finance & Management; Florian Ellsaesser, Frankfurt School of Finance & Management; Christian Schulze, Frankfurt School of Finance & Management; koen pauwels, Northeastern university

Technology-Enabled Personalization: The Impact of Device Choice on Consumer Reactance (A2021-94578)
Anne-Sophie Riegger, EBS Universität; Katrin Merfeld, Utrecht University School of Economics; Jan Klein, Tilburg University; Sven Henkel, EBS Universität für Recht und Wirtschaft

Text classification for marketing research using pre-trained general language models (A2021-94327)
David Dornekott, Universität Osnabrück

That’s not Natural! Consumer Reactions to Disconfirmed Expectations about ‘Natural’ Food (A2021-94581)
Helena Schirmacher, University of Goettingen; Ossama Elshiewy, University of Goettingen; Yasemin Boztug, University of Goettingen

The 5g conspiracy and Covid-19: How language affects the spreading of misinformation on Twitter (A2021-94492)
Marco Visentin, University of Bologna; Annamaria Tuan, University of Bologna; Giandomenico Di Domenico, University of Porthmouth - Faculty of Business and Law

The ABC’s of ecological and nutrition labels. The impact of label theme and complexity on the environmental footprint of online eating choices. (A2021-93813)
Lotte Hallez, KU Leuven/ Institute for Media Studies; Yara Qutteina, Institute for Media Studies, KU Leuven; Filip Boen, KU Leuven; Tim Smits, Institute for Media Studies, KU Leuven

The ambiguous role of fear of missing out in shaping the online experience and brand relationship of brand account followers on Instagram (A2021-94509)
Daniel Maar, Paris School of Business; Hajer Kefi, Paris School of Business; Mehmet Orhan, Paris School of Business

The Anchoring Effect and Impulse Buying of Essential and Non-Essential Products (A2021-94439)
YEE QIN LEE, Monash University Malaysia; Ghazala Khan, Monash University Malaysia; Soo Yeong Ewe, Monash University Malaysia

The Anti-Consumption Phenomenon: Cognitive, Affective and Normative Country-of-Origin effects (A2021-94175)
María del Mar Serrano-Arcos, University of Almería; Raquel Sánchez-Fernández, University of Almería; Juan Carlos Pérez-Mesa, University of Almería; Martina Gallarza, University of Valencia

The Backfiring of Gratitude - When Being Thanked Hinders Consequent Prosocial Behavior (A2021-94638)
Renato Regis, WU Vienna; Bernadette Kamleitner, WU Vienna

The best variable to evaluate the intensity of approach or avoidance in static marketing actions through neuromarketing (A2021-94764)
Antonio González-Morales, Universidad de Sevilla

The Big Data-Driven Capabilities Model: supporting marketers to deliver marketing growth (A2021-94712)
Claire Brewis, Coventry University

The Burden of Unconscious Expertise – How and When the Dunning-Kruger Effect Shapes Consumer Evaluations in Retail (A2021-93343)
Julien Geissmar, Clausthal University of Technology, Institute of Management and Economics, Department of Market Research; Thomas Niemand, Clausthal University of Technology, Institute of Management and Economics, Department of Market Research

The communication strategies of European think tanks (A2021-93647)
Juan Manuel García García, ESIC Business & Marketing School; Fernando Castelló-Sirvent, ESIC Business & Marketing School; Vanessa Roger-Monzó, Esic Business & Marketing School

THE CONSUMPTION EXPERIENCE OF TRANSGENDER CONSUMERS IN THE INTIMATE APPAREL RETAIL (A2021-94231)
Rodolfo Rocha, University of Sao Paulo; Andres Veloso, University of Sao Paulo; Giovanna Rossini, FECAP; Beatriz Collalto, FECAP; Larissa Lopes, FECAP; Giovanna Batista, FECAP; Roberto Falcao, UNIALFA

The Creation, Communication, and Coordination of a Place Brand: Interviews with Investment Promotion Agencies (A2021-94315)
Alia El Banna, Universidad Francisco de Vitoria; Nicolas Papadopoulos, Carleton University; Leila Hamzaoui-Essoussi, University of Ottawa

The creepiness factor of (sensitive) online personalized advertisements (A2021-94337)
Kevin Krause, Saarland University, Institute for Consumer & Behavioral Research; Andrea Gröppel-Klein, Saarland University, Institute for Consumer & Behavioral Research

The customer is not always king: Airbnb hosts’ ethical evaluations of guests’ misbehaviour in the sharing economy (A2021-94571)
Barbara Culiberg, University of Ljubljana, School of Economics and Business; Barbara ?ater, University of Ljubljana, School of Economics and Business; Ibrahim Abosag, SOAS University of London

The Dark Side of Impulse Buying: Gamified Strategies for e-tailers (A2021-92945)
Carmen Abril, Universidad Complutense de Madrid; Sandra Tobon, Escuela de Ciencias Empresariales /Universidad Católica del Norte

The Dual Role of Fluency in Shaping Brand Evaluations (A2021-92737)
Lisa Eckmann, Goethe University Frankfurt; Jan Landwehr, Goethe University Frankfurt

The Effect of Adbusting on Brands (A2021-94593)
Erik Maier, HHL Leipzig Graduate School of Management; Alexander Mafael, Stockholm School of Economics

The effect of digital servitization experience on consumer response in streaming service (A2021-104117)
Jin Soo Kim, Changwon National Univesity; Kyeong Kook Jang, Changwon National Univesity; Joonheui Bae, Kyungpook National University; Hakil Moon, Eastern Michigan University; Kyung Hoon Kim, Changwon National University

The Effect of Digitizing Community Activities on Community Participation: Evidence from Meetup.com (A2021-93819)
Martina Pocchiari, Rotterdam School of Management, Erasmus University; Jason Roos, Erasmus University

The Effect of External Events on Online Community Resilience (A2021-94498)
Yaniv Dover, Hebrew University; Martina Pocchiari, Rotterdam School of Management, Erasmus University

The effect of integration quality for omni-channel on intention to reuse (A2021-104119)
Sang-chul Son, Changwon National Univesity; Joonheui Bae, Kyungpook National University; Kyung Hoon Kim, Changwon National University

The effect of masculine or feminine product benefits and anthropomorphic packaging shapes on purchase intention and product attitudes (A2021-93823)
Eva Meersseman, Ghent University; Maggie Geuens, Ghent University; Iris Vermeir, ghent university

The effect of Product Aesthetics on Consumers’ Recycling Behavior (A2021-94022)
Ada Maria Barone, Aarhus University; Matteo De Angelis, Luiss University; Jessica Aschemann-Witzel, Aarhus University

The effect of self-augmentation using AR digital technologies: The Moderating Role of Narcissism (A2021-104127)
Han Na Choi, Sungkyunkwan University; Eun-Ju Lee, Sungkyunkwan University

The effects of mindfulness on job stress, job satisfaction, and intention to leave the company of salespeople. (A2021-93576)
Christophe Czuly, Université de Montpellier; Fanny Poujol, Université Paris-Nanterre

The False Negative Rate of Confound Checks (A2021-92617)
Niels van de Ven, Tilburg University

The Filter Curve: Uncovering p-Hacking from filtering (A2021-94598)
Florian Dost, Brandenburg University of Technology; Lennard Schmidt, Brandenburg University of Technology; Erik Maier, HHL Leipzig Graduate School of Management

The four faces of Electronic Health Record adopters: a patients’ typology based on perceived benefits and concerns (A2021-94951)
Emna CHERIF, IAE Clermont Auvergne; Manel MZOUGHI, ICD

The Habitual Self: Counter-Intentional Habits as Main Barrier for Sustainable Food Choices (A2021-94612)
Debora Costa, University of Zurich; Radu Tanase, University of Zurich; René Algesheimer, University of Zurich

The Impact of a Salient Vegetarian Identity on Sustainable Consumption (A2021-94528)
Shiva Vaziri, Grenoble École de management; Yan Meng, Grenoble Ecole de Management; Carolina Werle, Grenoble Ecole de Management

The Impact of Air Pollution on OTC Drug Purchase (A2021-93618)
Yan Liu, Harbin Institute of Technology; Peng Zou, Harbin Institute of Technology; Jing Lei, University of Melbourne

The Impact of Attitudinal and Behavioral Customer Characteristics on the Adoption of Behavior Tracking-based Services (A2021-94742)
Christian Heumann, Eastern Switzerland University of Applied Sciences

The Impact of Checkout Congestion on Purchasing Behavior (A2021-93801)
Takanobu Nakahara, Senshu University; Yutaka Sakuma, National Defense Academy; Katsutoshi Yada, Kansai University; Michel Wedel, The University of Maryland

The Impact of Conversational Survey Interfaces on Consumers’ Written Self-Expression (A2021-94741)
Meike Zehnle, Doctoral Candidate/University of St. Gallen/Institute of Marketing; Christian Hildebrand, University of St. Gallen

The Impact of Cookie Banner Designs on Cookie Consent Rates (A2021-94592)
Julia Schmitt, Goethe University Frankfurt

The Impact of Covid-19 in the Online Home Sports Industry: An Analysis based on S-O-R and Structural Equation Modeling (A2021-94590)
Daniela Langaro, Instituto Universitário de Lisboa ISCTE-IUL, Businesss Researh Unit (BRU), Lisbon; anna elisabeth werling, ISCTE IUL Lisbon

The Impact of Customer Identity on Politeness in Service Interactions (A2021-94620)
Huy Tran, University of South-Eastern Norway; Ivan Korsak, BI Norwegian Business School; Marit Engeset, University of South-Eastern Norway; Luk Warlop, BI Norwegian Business School

The impact of firm age on corporate social responsibility: Does firm age have a different impact on social, environmental and governance performance? (A2021-93302)
HeaJeong Han, YonSei University; Youngchan Kim, YonSei University

The Impact of Frontline Employee-Infusion at Technology-Based Service-Encounters (A2021-94256)
Jan-Lukas Selter, University of Siegen; Julian Schmitz, University of Siegen; Tobias Roeding, University of Siegen; Hanna Schramm-Klein, University of Siegen

The impact of lockdown measures during the COVID-19 pandemic on personal stress and false news sharing on social media (A2021-94622)
Lina Oechsner, University of Münster; Raoul Kübler, Marketing Center Münster; koen pauwels, Northeastern university

The Impact of Manufacturer Distribution Decisions on Their Interaction with Retailers (A2021-102342)
Kathleen Cleeren, KULeuven; Fahmi Grey, UNC, Kenan-Flagler Business School; Yu Ma, McGill University; Joep van der Plas, Tilburg University; Femke Gryseels, Ku Leuven

The Impact of Self-Regulation on Over-Indebtedness Amid the Pandemic (A2021-94268)
Yasmina El Fassi, NOVA IMS; Diego Costa Pinto, NOVA Information Management School; Leonardo Vanneschi, NOVA IMS

The Impact of Sharing Business Dimensions on Consumer Engagement: A Conjoint Analysis in the Fashion Industry (A2021-93080)
Marie-Julie De Bruyne, Ghent University; Katrien Verleye, Ghent University

The Impact of Social Influence on the Intention to Use Physician Rating Websites - A Randomized Experiment (A2021-92930)
Bernhard Guetz, Alpen-Adria-Universitaet Klagenfurt; Sonja Bidmon, Alpen-Adria-Universitaet Klagenfurt

The Impact of Third-Party Customer Acquisition Channels on Customer Relationships: Online Travel Agents (OTAs) in the Hotel Industry (A2021-94730)
Agata Leszkiewicz, UNIVERSITY OF TWENTE; Sarang Sunder, Neeley School of Business, Texas Christian University; Chekitan S. Dev, Cornell School of Hotel Administration; V. Kumar, Indian School of Business

The Implementation-Incompatibility Fit Effect in Adoption Decisions for Closed Systems (A2021-94690)
Christian Schaefer, Goethe University Frankfurt

The importance of co-creation for building service brand equity (A2021-94257)
Stefan Markovic, Copenhagen Business School; Oriol Iglesias, ESADE Business School; Yuqian Qiu, ESADE Business School; Mehdi Bagherzadeh, NEOMA Business School

The Incursion of English as a Marketing Strategy in the Spanish Fashion Brands on Instagram (A2021-94673)
Joana Longo, ESIC Business & Marketing School; Paula Suarez Alvarez-Hevia, Esic Business and Marketing School; Ana Ortega, ESIC Business & Marketing School

The Influence of a Transparent Communication and Provision of Reasons for Price Changes on Consumers’ Fairness Perceptions of Dynamic Pricing (A2021-93323)
Stefan Roth, Technische Universität Kaiserslautern; Anna Priester, TU Kaiserslautern

The influence of cognitive resource depletion on creative idea generation: Analysis on creativity, product value and attitude toward new product idea (A2021-104088)
Jongwan Cho, Yonsei University; Juhee Yoo, Yonsei University; Subin Im, Yonsei University

The Influence of Familiarity and Transparency on Procedural Fairness Perceptions of Add-on Pricing (A2021-93321)
Christopher Pütz, TU Kaiserslautern; Stefan Roth, Technische Universität Kaiserslautern

The influence of service experiene quality on repurchase intention in B2B environment (A2021-104114)
Seochul Jang, Changwon National Univesity; Joonheui Bae, Kyungpook National University; C. Anthony Di Benedetto, Temple University; Kyung Hoon Kim, Changwon National University

The Influence of Society on the Behavioral Intention to Use a Technology: Evidence from the Battery Electric Vehicles Domain (A2021-93961)
Susana Silva, Universidade Católica Portuguesa; Alessandro Lampo, Uiversity of Saint Joseph - Macao

The influence of values in sustainable consumption among millennials (A2021-94523)
Andreas Falke, Regensburg University; Nadine Schröder, WU Wien; Claudia Hofmann, R-Tech GmbH

The Influencing Chain of Flow: Antecedents and Consequences on Brand Placement in a Jump’n’Run Video Game (A2021-94357)
Sonja Bidmon, Alpen-Adria-Universitaet Klagenfurt; Ralf Terlutter, Alpen-Adria-Universitaet Klagenfurt; Johanna Roettl, Alpen-Adria-Universitaet Klagenfurt

The Key Role of Consumer Perceived Ownership for Consumer Reactions to Product Automation: Scale Development, Validation, and Empirical Evidence (A2021-93911)
Patrick Kremer, Goethe University Frankfurt; Sven Feurer, Bern University of Applied Sciences

The motivations, barriers, and the role of brands in second-hand product consumption. (A2021-94392)
Fabio Sandes, Universidade Lusófona; Juliana Batista, EAESP, Fundação Getulio Vargas, FGV, São Paulo; Julio Leandro, EAESP, Fundação Getulio Vargas, FGV São Paulo

The Perceived Value of Virtual Music Festivals Amid Covid-19 (A2021-94322)
KAYLA SAMARTIN, University of North Carolina Wilmington; Martina Gallarza, University of Valencia; BERTA TUBILLEJAS-ANDRÉS, UNIVERSIDAD DE VALENCIA

The Perfect Storm: How Indonesian Hospitality Business Navigates and Survives the Covid-19 Outbreak (A2021-93625)
Fandy Tjiptono, Victoria University of Wellington ; Andhy Setyawan, Universitas Surabaya, Indonesia; Ida Bagus Gede Adi Permana, Universitas Airlangga, Indonesia; I Putu Esa Widaharthana, Politeknik Pariwisata Bali, Indonesia

The Persuasive Impact of High Variance Across Reviewers’ Online Ratings (A2021-92932)
Maximilian Gaerth, University of Mannheim; Neeru Paharia, Georgetown University; Florian Kraus, University of Mannheim

The Power of Emotions in Social Media Advertisements for Services: Investigating Service Employee’s Emotion Display and Ad Copy (A2021-93884)
Lisa Schoner-Schatz, University of Innsbruck, Department of Strategic Management, Marketing and Tourism

THE PRESENCE OF CROWDFUNDING IN THE DIGITAL GENERALIST PRESS (A2021-94264)
Jose-Miguel Berné-Martínez, ESIC Business & Marketing School; Arturo Ortigosa-Blanch, ESIC Business and Marketing School; Carla Martínez-Climent, ESIC Business & Marketing School; Enrique Planells-Artigot, ESIC Business & Marketing School

The relation of parental food shopping to children’s food attitudes and BMI (A2021-94675)
David Skala, University of Zagreb, Faculty of Economics & Business; Ruzica Brecic, University of Zagreb, Faculty of Economics and Business; Luca Panzone, Newcastle University, School of Natural and Environmental Sciences; Viviana Albani, Faculty of Medical Sciences, Newcastle University, Population Health Sciences Institute; Miroslav Mandi?, Faculty of Economic and Business - University of Zagreb

The relationship between financial affordability and patient behaviour in medication adherence (A2021-94739)
Zsuzsanna Kun, Corvinus University of Budapest; Ildikó Kemény, Corvinus University of Budapest; Judit Simon, Corvinus University of Budapest

THE RELATIONSHIP BETWEEN THE FANS AND THEIR BASKETBALL CLUB TROUGHT EXPECTED VALUE DIMENSIONS (A2021-94624)
Martina Gallarza, University of Valencia; Tina Mihajlovich, University of Valencia; Francisco Arteaga, Universidad Católica de Valencia, San Vicente Mártir

The relationship between value co-creation and well-being in the case of online smoking cessation communities: a hierarchical component modeling approach (A2021-94326)
Sihem DEKHILI, BETA-CNRS, University of Strasbourg; Ameni BEN JEBRIL, BETA-CNRS, University of Strasbourg; Yousra HALLEM, INSEEC School of Business Campus of Lyon

The Role of Brand Stereotypes in Mediating the Impact of Consumer Xenocentrism and Consumer Ethnocentrism on Preferences for Domestic and Foreign Brands (A2021-93512)
Ilona Sz?cs, University of Vienna; Adamantios Diamantopoulos , University of Vienna; Goran Luburic, University of Vienna

The role of customer and service provider mindfulness on trust recovery after a service failure (A2021-94291)
Marta Bicho, IPAM Lisboa & Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL); Natália Pacheco, IPAM Lisboa; Luisa Martinez, IPAM Lisboa

The role of ease of use and need for information on Millennials’ Embracement Towards Podcasts (A2021-94748)
Carolina Cury, FGV; LUISA HAUCK BARBOSA PEREZ, FGV; Caroline Colozio, FGV; Carlos Lourenco, Fundacao Getulio Vargas; Willian Feitosa, IFSP

The role of emotions in B2B context: A systematic literature review (A2021-93404)
Ana Carolina Ribas, ESPM - Escola Superior de Propaganda e Marketing; LUCIANA DE ALMEIDA, ESPM

THE ROLE OF GAMIFICATION TO FACILITATE THE MANAGEMENT OF PERSONAL FINANCES TROUGH MOBILE APPS (A2021-94584)
Paula Bitrián, University of Zaragoza; Isabel Buil, University of Zaragoza, Zaragoza, Spain; Sara Catalán, University of Zaragoza

The role of humanisation of smart home speakers in the personalisation-privacy paradox (A2021-93281)
Natalia Lavado Nalvaiz, Universidad de Zaragoza; Laura Lucia-Palacios, University of Zaragoza; Raul Perez-Lopez, Universidad de Zaragoza

The role of informal perspective on marketing control combinations (A2021-93860)
Paola Ortiz-Rendón, Institución Universitaria Esumer; José Munuera-Alemán, Universidad de Murcia; Luz Montoya Restrepo, Universidad Nacional de Colombia

The role of innovation on shoppable ads acceptance (A2021-94583)
Jorge Serrano-Malebrán, Universidad Católica del Norte; Jorge Arenas-Gaitán, Universidad de Sevilla

The role of performance reward in driving dealers’ divergent investments in service and sales (A2021-94160)
Peng Wang, BNU-HKBU United International College; Maggie Chuoyan Dong, City University of Hong Kong

The role of Triple-Bottom-Line businesses in institutional change towards sustainability. A Service-Dominant Logic perspective. (A2021-93324)
Teresa Sanchez Chaparro, Universidad Politécnica de Madrid

The Scale Effect: How Rating Scales Affect Product Evaluation (A2021-94343)
Rahil Hosseini, Pompeu Fabra University; Gaël Le Mens, Pompeu Fabra University

The social communication tools and citizens' relationship with local governments. A comparison of Georgian and Polish cities (A2021-94109)
Maia Maziashvili, Warsaw School of Economics; Izabela Kowalik, Warsaw School of Economics

The Social Value of Counterfeit Goods: Purchasing Counterfeits to Make the World Fair (A2021-94562)
Wiley Wakeman, Stockholm School of Economics; (Joyce) Jingshi Liu, Cass Business School; Michael Norton, Harvard Business School

The Ultimate, Most Revolutionary Paper Ever! How Bragging Affects New Product Success (A2021-94550)
Christian Schulze, Frankfurt School of Finance & Management; Blaseg Daniel, Department of Strategy and General Management, Universitat Ramon Llull, ESADE

The Use of Message Framing, Temporal Framing and Consequence Type to Increase Consumers’ Health Risk Perception (A2021-93308)
Franziska Unger, Friedrich-Alexander-Universität Erlangen-Nürnberg; Martina Steul-Fischer, Friedrich-Alexander-Universität Erlangen-Nürnberg

The Vanity behind Instagram: The hidden ‘likes’ to Narcissism and Histrionic Personality (A2021-92899)
Juan Francisco Dávila, Universidad de Piura; Mònica Casabayó, ESADE Business School

Threshold Determination Using Extensions of Best-Worst Scaling (A2021-93642)
Sven Beisecker, WHU - Otto Beisheim School of Management; Christian Schlereth, WHU - Otto Beisheim School of Management; Felix Eggers, University of Groningen

To pay all, part, or none of the video-on-demand subscription? An exploratory study of the drivers of payment patterns (A2021-93207)
Diana Serrano de Lara, Universidad Autónoma de Madrid; Ignacio Redondo, Universidad Autónoma de Madrid

To tell, not to yell: The effect of speech acts on the helpfulness of online product reviews (A2021-94281)
Xzavier He, Vlerick Business School; Barbara Briers, Vlerick Business School; lien lamey, KU Leuven

Too Close to Let Go: Psychological Distance and Consumers’ Tendency to Perceive Ownership for Products Presented in Augmented Reality (A2021-94732)
David Finken, University of Lucerne; Reto Hofstetter, University of Lucerne

Too late, too old? Brand Age impact on Perceived Brand Ethicality and Brand Preference: A Sequential Mediation Model (A2021-94754)
Jean-François TOTI, Université de Lille - IAE; Nada MAANINOU, EM STRASBOURG BUSINESS SCHOOL

Too Much of a Good Thing? How Incongruent Signals of Popularity Diminish Product Appeal (A2021-93584)
Sarit Moldovan, The Open University of Israel; Meyrav Shoham, Tel Aviv University; Yael Steinhart, Tel Aviv University

Tourism in Times of Scarcity: Traveling During the Pandemic (A2021-93891)
Ana Castagna, Universidade Nova de Lisboa; Yasmina El Fassi, NOVA IMS; Diego Costa Pinto, NOVA Information Management School; Anna Mattila, School of Hospitality Management, Pennsylvania State University, University Park, Pennsylvania, USA; Leonardo Vanneschi, NOVA IMS

Toward an improved understanding of AR-based presence dimensions and their impact on attitude certainty (A2021-94505)
Virginie Lavoye, LUT University; Anssi Tarkiainen, Lappeenranta University of Technology

Towards a measure for perceived motives behind CSI incidents (A2021-94614)
Grzegorz Zasuwa, The John Paul II Catholic University of Lublin; Wiktor Razmus, The John Paul II Catholic University of Lublin

Towards zero waste in online retail: The effects of packaging on consumer attitudes and possibilities for omitting it (A2021-94182)
Marijke Leliveld, University of Groningen; Ilona de Hooge, Wageningen University

Transformative Services as a Context to Reduce Felt Deprivation at the Bottom of the Pyramid (A2021-94564)
Mercedes Marcela Pincay, Universidad Estatal del Sur de Manabí; Inés López-López, Universidad de Murcia; Salvador Ruiz de Maya, University of Murcia

Trickle Up Diffusion: An Integrated Theory Inferred from the Diffusion of Symbolic Products (A2021-94659)
Christian Pescher, FAU Erlangen-Nürnberg; Gerard Tellis, University of Southern California

Two Peas in a Pod: Customers Perceived Trait Transference between Anthropomorphized Artificial Agents and Employees in Service Teams (A2021-93804)
Lexie Lan Huang, Hong Kong Baptist University; Kimmy Chan, Hong Kong Baptist University; Rocky Peng Chen, Hong Kong Baptist University

Two sides of the sensing capability: How the type of market knowledge sourcing influences the strategic interpretation of market changes (A2021-94658)
Herbert Endres, University of Regensburg; Gerrit van Bruggen, Rotterdam School of Management/Erasmus University

Uncovering the Double-Edged Sword Effects of Customer-Employee Joint Collaboration on New Idea Generation (A2021-92888)
Kimmy Chan, Hong Kong Baptist University; Taeshik Gong, Hanyang University ERICA

Understanding and Measuring Consumer Solidarity as a Collective Bond (A2021-94178)
Benedikt Alberternst, Freie Universität Berlin; Andreas Eggert, Freie Universität Berlin; Lena Steinhoff, University of Rostock; Markus Giesler, York University

Understanding Customers’ Checkout Experiences and Attitudes: A Comparative Analysis of Self-Service and Traditional Checkouts Considering General Attributes and Situational Factors in a Retail Context (A2021-94103)
Davina Weintz, Saarland University, Chair for Business Administration, in particular Retail Management; Katharina Ritt, Saarland University, Chair for Business Administration, in particular Retail Management; Bastian Popp, Saarland University

Understanding the fashion consumers value to online shopping in the post Covid-19 Era: A laddering and means-end chain approach (A2021-104123)
Dayun Jeong, Yonsei University; Charles Taylor, Villanova University; Boram Do, Yonsei University; Eunju Ko, Yonsei University

Understanding the impact of missing multilevel attributes on choice (A2021-94511)
Alaa El-Gayar, Institute of Marketing, School of Business and Economics, Humboldt University Berlin; Daniel Guhl, HU Berlin

Understanding the Performance of Unorganized Retail in India Under Normative and Pandemic Scenarios Using an Agent Based Simulation Approach (A2021-94688)
Suman Kumar, Tata Consultancy Services; Siddhartha Sarkar, Tata Consultancy Services; Jayasree Raveendran, Tata Consultancy Services; Vivek Balaraman, Tata Consultancy Services

Understanding the support for a smart city project: a people-centered approach (A2021-93494)
Ángel Herrero-Crespo, Universidad de Cantabria; Héctor San Martín, Universidad de Cantabria; María del Mar García de los Salmones, University of Cantabria

Unveiling the Mind of the Machine: How Disclosing Algorithm Types Affects Consumers’ Adoption of Algorithm-Based Products (A2021-94559)
Reto Hofstetter, University of Lucerne; Melanie Clegg, University of Lucerne; Emanuel de Bellis, University of Lausanne; Bernd Schmitt , Columbia Business School

Using bibliometric analysis to perform a longitudinal review of the technology-driven literature on customer experience (A2021-94685)
Stephanie Nguyen, Aix Marseille Universite; Sylvie LLOSA, CERGAM- AIX-MARSEILLE CENTER FOR MANAGEMENT STUDIES AND RESEARCH

Using default nudges to promote healthier choices: The moderating role of self-control (A2021-94714)
Maxime Ver Elst, University of Antwerp; Nathalie Dens, University of Antwerp; Freya De Keyzer, University of Antwerp; Lenthe De Pauw, University of Antwerp

Using self-determination theory to analyse consumer preferences for health and fitness app features (A2021-94538)
Violeta Stancu, Aarhus University, Denmark; Darius-Aurel Frank, Aarhus University; Liisa Lähteenmäki, Aarhus University, Denmark; Klaus Grunert, Aarhus University, MAPP Centre, Department of Management

Value Co-creation as a Marketing Practice: Exploring its Organizational Antecedents & Measuring its Effect on Performance (A2021-93096)
Carole CHARBONNEL, Assistant Professor, University Jean Moulin Lyon 3, Magellan research center

Value co-creation through co-design in decentralized autonomous organizations: Understanding new business models in the music industry (A2021-94461)
Julia Fehrer, The University of Auckland Business School; Fabio Morreale, The University of Auckland, School of Music

Value co-destruction, when service collaboration goes wrong (A2021-93486)
Moreno Frau, Corvinus University of Budapest, Corvinus Institute for Advanced Studies; Francesca Cabiddu, Università degli studi di Cagliari; Sebastiano Lombardo, BI Norwegian Business School

Value dimensions, willingness to pay and value capture in B2B relationships (A2021-93438)
Claudio Minerbo, FGV EAESP – Escola de Administração de São Paulo, Brazil; Andre Luiz Silva Samartini, FGV EAESP – Escola de Administração de São Paulo, Brazil; Brito Luiz Artur Ledur, FGV EAESP – Escola de Administração de São Paulo, Brazil

Variety of shopping modes: Explaining consumers’ adoption of diverse shopping strategies from an optimum stimulation level perspective (A2021-94563)
Jean-Philippe Charron, Universidad Autónoma de Madrid; Ignacio Redondo, Universidad Autónoma de Madrid

Vicious circle of impulsive buying and consumer well-being (A2021-94669)
Svetlana Obukhovich, LUT University

Visual Illusion of Truth Effect (A2021-94729)
Farhana Tabassum, BI Norwegian Business School; Klemens Knoeferle, BI Norwegian Business School; Luk Warlop, BI Norwegian Business School

Voice Apps in Voice Commerce: How Anthropomorphic Design Can Influence Users’ Perceptions and Behavioral Intentions (A2021-93416)
Fabian Reinkemeier, University of Goettingen; Waldemar Toporowski, University of Goettingen; Klaus Gutknecht, Hochschule München

Wage Inequality and Firm Performance: Is Customer Satisfaction the Missing Link? (A2021-93926)
Boas Bamberger, University of Mannheim; Dominik Wielgos, University of Mannheim

Wearables, smart cities, and cyborgs: how interaction with artificial intelligence affects consumer well-being. (A2021-102346)
Luk Warlop, BI Norwegian Business School; Maura Scott, Florida State University

Wearing Rose-Colored Glasses – Can Brand Likeability Enhance Per-ceived Price Fairness and Product Quality? (A2021-93689)
Martin Ohlwein, International School of Management; Pascal Bruno, International School of Management (ISM); Jonas Favorite, International School of Management; Svenja Lauer, International School of Management; Lisa-Marie Rauch, International School of Management

Web Design for different User Generations: The Impact of Aesthetics on Emotions and Quality Perceptions (A2021-95049)
Tina Hormann, University of Twente; Efthymios Constantinides, University of Twente; Carolina Herrando, University of Twente

Well-Intended but Effective? How Marketing Regulations Influence Consumer Behavior (A2021-93947)
Kim Riede, University of Mannheim; Boas Bamberger, University of Mannheim

What are the most impactful antecedents of Customer Brand Loyalty? A quantitative Meta-Analytical SEM (A2021-92634)
Kathleen Desveaud, TSM-Research, University of Toulouse Capitole, CNRS

What Drives Brands’ Pricing Clout and Receptivity? An Empirical Examination for the Chinese Packaged Goods Industry (A2021-94692)
bernadette van ewijk, university of amsterdam business school; Els Gijsbrechts, Tilburg University; Jan-Benedict E.M. Steenkamp, University of North Carolina at Chapel Hill

What Drives Sales Success? A Closer Look into Salespeople’s Genetic Make-Up and Personality (A2021-93457)
Christian Winter, Martin Luther University Halle-Wittenberg; Nicolas Zacharias, Martin Luther University Halle-Wittenberg; Ad de Jong, Copenhagen Business School; Johannes Habel, University of Houston

What makes consumers see an activity as sporty? Conceptualization, measurement and preliminary effects of perceived sportivity (A2021-94594)
Reynald Brion, KEDGE Business School; Renaud Lunardo, Kedge Business School; Jean-François Trinquecoste, Université de Bordeaux

What’s up doc? Transparency, control, and the personalization-privacy paradox (A2021-94030)
Julien Cloarec, Université Laval; Charlotte Cadieu, Université Lyon 3 Jean Moulin; Nour Alrabie, TSM-Research, Université Toulouse Capitole, CNRS

When authenticity does not matter: The indirect influence of news tagged as fake on the brand image (A2021-94681)
Ipek Nibat, Grenoble Ecole de Management; Tinka Krüger, Kiel University; Wassili Lasarov, Kiel University; Stefan Hoffmann, Kiel University; Robert Mai, Grenoble Ecole de Management; Olivier Trendel, Grenoble Ecole de Management

When do words make a difference? The role of verbal framing in consumers' perception of CSR activities. (A2021-94677)
Maria Lagomarsino, University of Geneva; Linda Lemarié, Audencia Business School

When does customization increase satisfaction? The risk of self-expressive choices (A2021-94694)
Alessandra Zammit, University of Bologna, Department of Management; Elisa Montaguti , University of Bologna ; Veronica Valli, University of Bologna, Department of Management

When social influence leads to trust – Investigating determinants of usage intentions of COVID-19 contact tracing apps (A2021-94704)
Kira Heimann, Bielefeld University; Nicola Bilstein, Bielefeld University

When technology fails: rage against the machine or self-control? Investigating customers’ negative emotions and coping strategies in artificial intelligence based service failure (A2021-94301)
Giulia Pavone, Toulouse School of Management Research-UMR 5303 CNRS University Toulouse 1 Capitole; Andreas Munzel, Université de Montpellier; Lars Meyer-Waarden, Toulouse School of Management Research -CNRS University Toulouse 1 Capitole

Who Is the Better Storyteller? The Impact of Storytellers in Destination Social Media Posts on Sharing of Social Media Content (A2021-94176)
Christoph Pachucki, Seeburg Castle University; Reinhard Grohs, Seeburg Castle University; Ursula Scholl-Grissemann, Private University for Health Sciences, Medical Informatics and Technology

Who is to blame? The Attribution of Negative Touchpoints and its Impact on Overall Customer Satisfaction (A2021-94087)
Lola C. Duque, Universidad Carlos III de Madrid; Vladimir Melnyk, Universidad Carlos III de Madrid; Eline L.E. De Vries, University Carlos III of Madrid

Who runs the company The eminence role of leaders in the implementation of remuneration strategy (A2021-94198)
Behnoush Kangarlou, University of Barcelona; Rubén Huertas-Garcia, University of Barcelona – UB

Why New Mobility Providers Fail to Attract Car Drivers: A Behavioral Accounting Perspective (A2021-94183)
Philip Fitschen, EBS University; Katrin Merfeld, Utrecht University School of Economics; Jan Klein, Tilburg University; Sven Henkel, EBS Universität für Recht und Wirtschaft

Why Tastes Lose Popularity and How to Prevent It (A2021-93949)
Leonard Rackowitz, University of Hamburg; Besarta Veseli, University of Hamburg; Michel Clement, University of Hamburg, Germany

Wine tourism destination: Effects of brand experience on visitor behavior and mediating roles of brand image, brand loyalty, and visitor satisfaction (A2021-94290)
Cam-Truc Luu, University of Bordeaux, IRGO, EA 4190, F-33000 Bordeaux, France; Jean-Philippe Galan, Univ. Bordeaux, IRGO, EA 4190, F-33000 Bordeaux, France

Word of Mouth and Status Consumption (A2021-92915)
Sona Klucarova, Montpellier Business School; Xin He, University of Central Florida

You are What you Buy: From Value Orientations to Sustainable Purchase Patterns (A2021-93820)
Huong Nguyen, Stockholm School of Economics; Sara Rosengren, Stockholm School of Economics; Emelie Fröberg, Stockholm School of Economics; Rickard Sandberg, Stockholm School of Economics

You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades (A2021-94191)
Janina Garbas, University of Passau; Sebastian Schubach, University of Passau; Jan Schumann, University of Passau; Martin Mende, Florida State University; Maura Scott, Florida State University

Young adults’ voluntary simplicity lifestyle and responsible financial behavior – what is the link? (A2021-93354)
Andrea Lu?i?, Faculty of Economics and Business; Marija Uzelac, Faculty of Economics and Business Zagreb

Zooming in on privacy (A2021-93482)
Charlotte Cadieu, Université Lyon 3 Jean Moulin; Julien Cloarec, Université Laval

« What shall we watch tonight?” An exploration of consumers’ decision styles for audio-visual products (A2021-93964)
Nathalie Dumont, University of Namur, NADI Research Institute, Center for Research on Consumption and Leisure (CeRCLe); Alain Decrop, University of Namur, NaDi Research Institute, Center of Research on Consumption and Leisure (CeRCLe)

«Show Me Your Basket, I Show You What Drives Your Food Waste” Identifying Drivers of Shoppers’ Food Waste and Ways to Reduce It (A2021-93492)
Sybilla Merian, University of Zurich; Petra Tipaldi, University of Zurich, Department of Marketing ; Klaus Fuchs, ETH Zurich; Martin Natter, University of Zurich, Deparment of Business Administration, Chair of Marketing

“35 Candy for a T-Shirt?”: How a Currency’s Dissimilarity to Money Decreases Purchase Intentions (A2021-93827)
Gianluca Scheidegger, University of St.Gallen, Institute of Retail Management

“Are you doing this for good reasons?” Consumers’ attributions of SMI’s motivations mediating the persuasion process and the moderating role of SMI type. (A2021-93915)
Pauline Claeys, UCLouvain; Karine Charry, UClouvain; Tina Tessitore, IESEG School of Management

“Listening In” to Online Search: Identifying Customer Needs and their Expressions in Search Queries (A2021-94577)
Maximilian Matthe, Goethe-University Frankfurt; Daniel Ringel, University of North Carolina at Chapel Hill; Bernd Skiera, Goethe-University Frankfurt, Germany

“Solving the Mystery about Mystery Deals”—How the Resolution of Mystery Deals Influences Consumers' Post-Purchase Behavior (A2021-94718)
Florian Brodschelm, University of Passau; Sebastian Schubach, University of Passau; Jan Schumann, University of Passau; Verena Hüttl-Maack, University of Hohenheim

“What is on the menu today?”: A critical discourse analysis of the best-selling cookbooks from lifestyle gurus and celebrity chefs in Flanders (A2021-94031)
Viktor Proesmans, Ghent University; Nelleke Teughels, KU Leuven; Iris Vermeir, ghent university; Maggie Geuens, Ghent University